In many SaaS/Cloud companies, it’s often the customer that sets the level of the relationship in the beginning – and it just stays there. The unfortunate result is churn, and cost to replace lost customers. What’s worse, by not actively developing existing relationships, a lot of money is left lying on the table. Closing a subscription sale is no longer enough to win in the accelerating SaaS/Cloud era; it’s only the beginning of the real effort. Passing short-term responsibility for the customer relationship from one department to the next within the company is a recipe for failure. It’s what you don’t know about your customer relationships that can cause you to lose them – and the game as well.

In this webinar, you will learn the essential factors for SaaS success, and a start on developing a competitive advantage for your company. Webinar topics include:

• The Strategy of optimizing per-customer profitability
• The Process of managing customer conversations
• The People of keeping customers as long as possible * The Technology of effective customer relationship managers

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