Fabio holds the honor of being of our longest-standing UK Racker, having joined the business back in 2003. He was one of a handful of Rackers who dreamed of greatness, and were prepared to demonstrate to the world just how different a hosting company could be when you added the magic ingredient of Fanatical Support. Nine years and a $1 billion turnover later and the dream become reality. Fabio's Rackspace passions include brand development, on and offline advertising, customer and prospect communications, channel sales and ultimately attracting new customers to experience Fanatical Support. He says he'd be hard pushed to pick the Rackspace value that most drives him, but 'treating Rackers like Friends and Family' holds a sacred spot in his heart - "having been here so long I do feel rather fatherly - but definitely the 'cool Dad' that gets to go to all his kids' parties too!"