Dominic Cameron, former CTO of web pioneer lastminute.com, says media organisations are lowering the threshold of innovation.
He maps out an industry that's using Cloud technologies to think, act and innovate quickly to respond to a consistently shifting environment:
- Changing consumer behavior
- Rising social media use (along with different devices to access it)
- Evolving multi-media business models
- Responding to spiky traffic demands
- Collaborating to test with responsiveness and agility
- Growing competitive environment