How did you find this post?
What screen are you reading it on?
What connected device is with you most often?
When you grab your phone, where do you go first?
Mobile adoption and market penetration trends are headed up and to the right; ecommerce companies and marketers realize that mobile strategy is increasingly important. Studies show that mobile phone users spend 20 percent if their time in a browser and 80 percent in apps (if my Twitter and Feedly habits are to be any gauge, that’s likely generous to the browser). Not recognizing changing consumer habits can lead to online retailers (or any business) leaving money on the table. Now the question looms, “where do we focus our efforts?” On this Thursday’s Office Hours Hangout, we will discuss that question.
There is value in responsive websites, freemium apps, mobile advertising and much more, but there is a factor that is often missed. Native apps are always going to perform better than web apps. Building on the iOS or Android platform can inherently provide you with a better result as you have taken the limitation of the browser out of the picture. Developers are in the digital trenches when it comes to building a mobile strategy that works, and have a lot to teach us on the benefits of mobile app vs. web app, while users just want their interactions with your online presence to be quick and painless.
In the context of mobile, you want to remove any transactional friction so that you incentivize users to convert to customers. If I decide, on the spur of the moment, to do something sweet for that special someone like send flowers, the longer the selection and payment process takes the more time passes where I can get distracted by a notification, text or green light (don’t tell my special someone). Organizations can’t afford to let their mobile strategy create transactional friction for their users. Developers need tools they can leverage to deliver that ideal mobile experience, to avoid browser bottlenecks slowing down the user experience and limiting the mobile conversion rate, as well as more API-driven services, like our own Rackspace Cloud. Today, it’s easier than ever to enter the mobile marketplace.
We will discuss mobile strategy and more on Thursday for our first in a series of Hangouts on the mobile approach and how Rackspace can help you get the most out of your hosting dollars. Join us at 1 p.m. CDT with your questions and comments! You can join the conversation here: https://plus.google.com/u/0/b/100698655987920162334/events/cd9m0slrc31uipvkva84r6h1e4o.