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Webinar Recap: Creating A Sound E-Commerce Strategy – The Inventory

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There’s a lot to consider when building out an e-commerce strategy – there is no one-size-fits-all approach that works for every organization.

E-commerce touches several different parts of a company, including business and technical decision makers, the security department and others.

When building out an e-commerce strategy, it is imperative to consider the following:

  • The business perspective may focus on costs, performance, features and product sets that make up the e-commerce solution
  • The technical aspect may focus on the systems that host the application that meets the business’ needs
  • The security focus may evaluate the controls that protect the business and the systems that host the application. It also ensures that information collected during an e-commerce transaction is properly stored and protected so that a sense of trust is established with the customer – whose perspective may ultimately be the most critical.

In a recent webinar, Rackspace Marketing Director Mary Braunwarth, Rackspace Enterprise Solutions Architect Matt Montelone and Rackspace Product Marketing Manager Mahesh Ghande got together for a panel discussion to highlight how to build an inventory for a successful strategy for business, technical and security departments. Check out the full video of the webinar below and begin plotting your business’ ecommerce strategy today.

About the Author

This is a post written and contributed by Andrew Hickey.

Andrew Hickey is chief blog editor at Rackspace, a role in which he helps Rackers, customers and partners tell their stories. Andrew comes to Rackspace following many years as a journalist, more than half of which were spent covering high tech and Rackspace. When not writing, Andrew enjoys spending time with his wife and his dog, and spinning punk rock vinyl. If you have an idea for the Rackspace Blog, track down Andrew at andrew.hickey@rackspace.com.


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  • http://cliffecommerce.com/ ecommerce website

    Nice blog about creating a new strategy in E-commerce and also helpful for me. i definatly visit again on this blog.

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