Turn Big Data Into Big Dollars

Filed in Cloud Industry Insights by Anand Bhadouria | March 20, 2013 9:00 am

Big Data can drive big dollars. For any growing business, that’s the bottom line. As the amount of information in the world grows, your enterprise needs to start turning these bytes into bank. One way to do that is to move Big Data to the cloud.

Research shows that a typical Fortune 1000 company that uses data 10 percent more effectively can generate $2 billion in additional revenue. In the consumer space, retailers can increase margins by 60 percent. Every enterprise must pay attention to Big Data.

What is Big Data?

Big Data is the collection and storage of massive amounts of data. IDC defines Big Data as projects collecting 100 terabytes of data, comprising two or more data formats. Big Data also refers to datasets so large that typical database software tools cannot properly capture, store, manage and analyze it. According to Garnter, there are three dimensions that create challenges and opportunities around Big Data: volume (amount of data), velocity (speed of data in and out) and variety (range of data types and sources).

Overall, Big Data is the continuous stream of digital information that arrives through many channels, including email, social media, mobile devices, system logs, customer or B2B transactions, and much more.

Big Data delivers a host of benefits, including productivity, higher revenues, better decision making and innovation. But the amount of data is growing at the astounding rate of 40 percent to 60 percent a year, and this flood of digital information can oftentimes be too big for an enterprise to handle with its current solutions. This presents some new challenges.

The Challenges

To generate useful insights, data must be acquired, stored and analyzed in thoughtful and cost-effective ways. However, there are challenges, including:

The Solution: Move Big Data to the Cloud…

One way to overcome these challenges and get more value out of Big Data is by moving it to the cloud. The cost-effective storage and pay-as-you-go model makes the cloud well-suited for Big Data. For example, consider a company that needs more computing resources to handle bursts of Big Data analytics on an unpredictable schedule. The cloud can provide a simple and affordable way to spin up as many extra servers as needed, release them as soon as the job is complete, and pay only for the time they were actually used.

Most CFOs consider the utility billing for cloud computing, paid out of operating budgets or OpEx, to be better for the corporate balance sheet. This means the cloud can provide the best of both worlds: better services plus a stronger bottom line.

According to Forrester researcher Holger Kisker using Big Data in the cloud makes sense for three key reasons:

  1. Big Data requires a spectrum of advanced technologies, skills, and investments. Do you really want this all in-house?
  2. Big Data includes huge amounts of external data. Does it make sense to move and manage all this data behind your firewall?
  3. Big Data needs a lot of data services. Why not focus on the value of your analysis, instead of simply managing your data?

For all these reasons, moving your Big Data projects to the cloud makes a lot of sense.

For more information on Big Data in the cloud, please check out the whitepaper “Turning Big Data Into Big Dollars[1].” And check out a recap of the Enterprise Cloud Forum webinar on how to turn big data into big dollars[2].

Endnotes:
  1. Turning Big Data Into Big Dollars: http://www.rackspace.com/knowledge_center/whitepaper/turning-big-data-into-big-dollars
  2. recap of the Enterprise Cloud Forum webinar on how to turn big data into big dollars: http://www.rackspace.com/blog/turning-big-data-into-big-dollars-enterprise-open-cloud-forum-webinar-recap/

Source URL: http://www.rackspace.com/blog/turn-big-data-into-big-dollars/