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The Rackspace Cloud Powers Posterous’ Popular Blogging Service

SAN ANTONIO–(BUSINESS WIRE)–The Rackspace® Cloud, the cloud computing division of Rackspace Hosting (NYSE:RAX), today announced that Posterous, the popular blogging service, has chosen the company’s comprehensive portfolio of cloud services to support its rapidly growing computing power and storage requirements.

Posterous gives users an easy way to create high quality blogs without the headache of manually maintaining it themselves. Members can simply update their page with text, pictures or video by sending it directly to an email address and Posterous does the rest. This automated approach to blogging has helped to drive the company’s growth since its launch last year.

“We built a dead simple application for everyone – from geeks to soccer moms – to share thoughts, pictures and videos, and we needed a cost effective hosting solution to run it,” said Sachin Agarwal, Co-Founder of Posterous. “We had turned to The Rackspace Cloud for affordability, the ability to spin up new servers in seconds, uptime and for Fanatical Support. We’ve been so happy with the service that we have now made the decision to switch to Rackspace Cloud Files, from Amazon’s S3, for our new storage needs.”

The Rackspace Cloud reduces IT infrastructure complexity and expense for Posterous by offering the ability to instantly expand compute power during times of high demand. As an example, when the new iPhone 3G S became available, Posterous saw a 400% increase in video uploads from their users. The Rackspace Cloud helped Posterous handle the load with ease, transcoding all the videos and rapidly preparing them for online viewing.

Posterous utilizes The Rackspace Cloud to power all their compute operations, starting with email processing. When a blog post is sent to Posterous in an email to post@posterous.com, virtual server instances handle the processing required to convert the content to the appropriate format and ship it to the database, which is also powered by Rackspace server instances. In addition, Posterous leverages The Rackspace Cloud as application servers for the frontend Ruby on Rails application that presents user content in a blog-style format for visitors.

The Rackspace Cloud helps developers and IT managers – from startups, like Posterous, to enterprises – minimize the hassles, upfront investments and high costs associated with dedicated hardware while offering the ability to easily scale hosting resources.

“Our commitment to remove the hassles, complexity and expense of IT infrastructure complements Posterous’ vision. They make blogging easy, and we make hosting easy,” said Emil Sayegh, general manager, The Rackspace Cloud. “Posterous, like other customers, are coming to The Rackspace Cloud because we make IT tasks simple through our technology and award winning Fanatical Support.”

Posterous continues to try to drive growth by offering new capabilities and content such as the recent launch of background themes for blogs. Later this year, Posterous reports that they intend to begin storing all new media sent to post@posterous.com, including photos, MP3s, documents and videos, on Cloud Files, the unlimited storage offering from The Rackspace Cloud.

About Posterous

Posterous, founded in 2008, is a blogging platform that helps users post content online fast and easy using email. The fast growing service supports any file type including video and speeds the blogging process by autoposting content in attractive galleries and formats.

About The Rackspace Cloud

The Rackspace Cloud provides on-demand scalable website, application and storage hosting backed by Fanatical Support®. Through its suite of cloud solutions, Cloud Sites™, Cloud Files™ and Cloud Servers™, The Rackspace Cloud enables astute developers and IT managers to minimize the hassles, upfront investments and high costs associated with dedicated hardware while offering the ability to easily scale hosting resources. For more information about The Rackspace Cloud, visit www.rackspacecloud.com or call 1-877-934-0409.

About Rackspace Hosting

Rackspace Hosting is the world’s leader in hosting and cloud computing and is ranked #43 on FORTUNE Magazine’s 100 Best Companies to work for in the United States for 2009. Rackspace provides its customers with Fanatical Support ® in delivering their portfolio of hosted IT services, including Managed Hosting, Cloud Computing and Email and Apps. For more information, visit www.rackspace.com.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer or customers of our customers associated with our hosting solutions; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer’s configuration caused by forces outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended June 30, 2009, filed with the SEC on August 13, 2009. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

About the Author

This is a post written and contributed by Angela Bartels.

Angela runs integrated marketing campaigns for Rackspace. She started at Rackspace in 2003 and has done everything from Linux support, account management, sales, product marketing and now lives in marketing. She left Rackspace in 2005 to work for PEER 1 Hosting but returned in 2009 because she was interested in the cloud computing movement (and has always been a Racker at heart). Angela is a strong believer in the power of storytelling.


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