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The Dawn Of Managed Cloud

Until recently, cloud computing was leveraged mainly by early adopters. The tinkerers. The tech enthusiasts who typically move a young invention forward. Cloud infrastructure was a tool for do-it-all-yourself developers.

But out of that, a new segment has emerged: a new type of cloud customer who values service and support; who wants to focus on his or her core business and stay fast and lean, without swelling the payroll with a lot of engineers to handle IT that doesn’t distinguish that business.

This is the dawn of managed cloud.

At Rackspace, we’re taking the expertise we’ve built over the 15 years since we created the managed hosting industry and are applying those Fanatical Support principles to the cloud. We’re evolving cloud computing from a “no service” model where you couldn’t get someone on the phone no matter how hard you tried, to a full service model where our customers can tap the power of cloud computing without the pain and expense of managing it on your own. Need access to a cloud engineer at 4 a.m. on Thanksgiving? You got it. Need DevOps assistance? Done. Need some help with your code? No problem.

It’s still early days, but there is a fast growing segment of cloud customers who want a partner to do the heavy lifting for them. They want someone to manage the day-to-day operations that keep their workloads and their businesses running.

With managed cloud, we extend our expertise across the full spectrum of our customers’ application architecture, administration, operations, monitoring, and scaling. We offer not just the computing infrastructure, but we fortify it with our years of operations and management experience to ensure their cloud delivers the best fit for their workloads – whether on single-tenant or multi-tenant hardware, or a combination of those platforms.

That level of service comes standard for our customers – it’s built in. It deviates from the do-it-all-yourself cloud infrastructure market as a new type of service and it targets a specific type of customer.

To some extent Gartner has recognized that managed cloud is in its infancy and has named Rackspace in its 2014 Magic Quadrant for Cloud Infrastructure-as-a-Service (IaaS), a report that focuses on multi-tenant cloud infrastructure providers. At Rackspace, we’re looking forward to seeing the upcoming Gartner Magic Quadrant for Cloud Enabled Managed Hosting, North America, which will focus more on the service layer on top of the infrastructure, rather than the infrastructure itself. That’s where our managed cloud focus squarely fits.

Our vision for a true managed cloud separates us from the pack. We’re focused on offering solutions, not just infrastructure – though our infrastructure is as solid as it comes. And we’ll support those solutions so our customers can focus on building their apps and businesses, not operating their cloud.

We are managed cloud specialists. We manage and operate your cloud, so you don’t have to.

About the Author

This is a post written and contributed by John Engates.

John Engates joined Rackspace in August 2000, just a year after the company was founded, as Vice President of Operations, managing the datacenter operations and customer-service teams. Most recently, John has played an active role in the evolution and evangelism of Rackspace’s cloud-computing strategy and cloud products.

John is also an internationally recognized cloud computing expert and a sought-after speaker at technology conferences, including CA World, the Goldman Sachs Techtonics Conference and Cloud Expo. He speaks on the future of cloud computing, enterprise cloud adoption, data center efficiency, green data center best practices, and more.

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