HealthCare.gov is not unlike any other website – visitors expect it to just work. The problem is, when HealthCare.gov launched, it didn’t work. It was slow. It crashed. Users couldn’t get through the process. Simply put: it failed.
At Rackspace, one of our core values is full disclosure and transparency. It’s not an easy value to practice when data centers go down and other things go wrong. But we’ve learned over the years that it always speeds our learning and our recovery. That’s why I was pleased to see transparency in action early this week in Washington, D.C. I was invited to the White House to get an inside look at the workings of HealthCare.gov and share ideas with our nation’s top tech staff, including Todd Park, CTO of the U.S.; Steven VanRoekel, CIO of the US; and Jeff Zients, who has been tapped to fix HealthCare.gov after its troubled start.
Marketers are concerned with two things when it comes to digital campaigns: ease and performance. They need simple solutions that work with their timeline demands and can withstand traffic spikes due to campaign efforts and seasonality.
Since February 29th doesn’t come along too often, we though that it might be interesting to take a trip down memory lane. Using the Wayback Machine, we wanted to show you how our Rackspace.com website has changed as well as our company and industry. Be sure to click on the image to see a larger version. Happy Leap Day!