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Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
The big game is fast approaching, and as much as I love watching the Super Bowl, one of the best parts of the night is the commercials. This year, a 30-second spot is going to run companies a whopping $4 million. Most commercials will have a companion website for potential customers to visit after viewing the commercial. Being able to further engage viewers is one way that companies justify the hefty price tag, but if they are going to spend that much money on a television spot, they better be ready for the traffic that is coming their way.
The holidays are right around the corner and by now, you should be prepared for the seasonal surge of traffic that is about to hit the web. We recently did a Scaling for the Holidays blog post series on how to prepare for scaling traffic: Scaling Horizontally or Vertically?, Caching, Web Server Tuning and Load Balancing. Below is a fun infographic with some additional tips on how to prepare for the holiday traffic, web traffic that is.