Seven teams that created startups in just 72 hours while on a bus headed to San Antonio pitched their ideas yesterday to a panel of celebrity tech judges at Rackspace’s Castle headquarters. The top two StartupBus Buspreneur Battle finalists will compete tonight at the StartupBus All-Star Finals against two teams from the StartupBus Alumni bus and two teams selected by an online audience. The final competition is tonight at Champions Sports Bar & Restaurant in Austin, which is Rackspace’s headquarters during SXSW Interactive.
Startup mania has taken over Central Texas as SXSW Interactive officially kicks off tomorrow (Friday, March 8) in Austin..Startups from all over the globe will converge on the Lone Star State, including entrepreneurs who arrived at Rackspace yesterday participating in StartupBus, where groups of Buspreneurs created, built and pitched their startup ideas in the span of a Spring Break road trip.
One of my favorite parts of working here at Rackspace is getting to work directly with startups. I love the energy, the enthusiasm and the culture (I worked for three startups in a row before coming to Rackspace). Having seen startups both thrive and fail, I now see a startling reality: The number one killer of small businesses isn’t failure, but success. When startups haven’t planned for the amount of traffic that they can get at a venue like SXSW Interactive, their moment in the spotlight can be more damaging than good. Don’t let success at SXSWi crush your dreams. Take action today to prepare your project for success.
Launching a startup is a challenge. From the initial idea to the logo to a prototype product to marketing plan to launch to first customer it can be a daunting road. Imagine doing all of that in just three days!