We had dozens of Rackspace specialists on the scene at SXSW in Austin last week. Throughout the festival we had a full schedule of events, sessions and talks. We also had Rackers covering the latest and greatest tech news and insights throughout the show.
Waves of palpable excitement moved through the throng of developers, musicians and media as Slash took the stage at the end of the epic 12-hour Slashathon hackathon and aptly proclaimed, “That was a hell of a lot of fun!”
In recent years, the days before, during and after SXSW have become a playground for announcing new products, from Foursquare in 2009 to Flavors.me in 2010 and TOMS sunglasses in 2011. This year, the spotlight was trained on initiatives and programs designed to help more women build careers in technical and management positions.
In less than a month I will become a father. After last year’s SXSW, I wrote two pieces of advice to a hypothetical daughter, but this time around everything has become more real. My wife and I don’t know the gender of our child, and while I love a good surprise, we’ve had a devil of a time picking out nursery colors. Not knowing whether I’ll have a son or daughter has me particularly in tune with gender and parenting issues in the technology field.
With the launch of Rackspace Digital last week at the W Hotel, we introduced our team of digital specialists laser focused on content, commerce and mobile. Over the weekend, as more of SXSW 2014 came alive, Rackspace deployed additional teams of specialists on the ground to engage with event goers at festival venues inside the Austin city limits.
After attending SXSW Interactive for the past two years, I’ve noticed the industry seems to be shifting away from the Age of the Apps to the Dawn of Data. Rather than focusing on that next killer application, it appears that more people are trying to tap into the data that is being gathered to create the next big thing—and companies are actively encouraging developers to do so.
Austin-based writer and artist Austin Kleon kicked off SXSW Interactive with his panel called “Show Your Work,” based on his latest book by the same title. Kleon argued that showcasing the creative process holds as much benefit for the creator as the end result. By showing your work, you are not operating in isolation, but becoming part of a scene. This community is where ideas are exchanged and valuable networks are made.