At Rackspace, we’re always on the lookout for ways to trigger creativity and innovation, both in the workplace and with our Startup Program. Sometimes, cultivating inspiration requires bringing together some of the industry’s most talented techies and then giving them a tight deadline to come up with a plan.
A few years ago when Twitter was still “twttr,” we found people talking about hosting with us. Before long, they were actively reaching out to us for help. We recognized that Fanatical Support shouldn’t just exist inside our customer portals or telephone lines, so we decided to build a team to figure out how to bring our support to social media.
EDITOR’S NOTE: The StartupBus finalists have been selected. They are: Nutfund, Bridgefy, On The List, TrustMail, MiniMap, Smart Host and Beander. The finalists present their pitches starting at 2 p.m. CST today (Thursday, March 6). Tune in live here.
Five months ago, we joined a crowd of 20,000 technology enthusiasts for a week of little sleep and a whole lot of exciting tech discussions and networking at South by Southwest Interactive (SXSWi) 2013 in Austin.
Like most digital marketers, we like to measure things—cost per click, cost per acquisition, number of unique visitors. Name a marketing acronym and we probably measure it. When we talk to marketers using our infrastructure for their campaigns, they send the same message—“Give me a real-time dashboard with metrics because I like to watch the needle move.”
SXSW Interactive 2013 featured five days of exciting networking events hosted by industry leaders, compelling presentations from the brightest minds in emerging technology, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best in technology innovation that this truly international event has to offer. This year, Rackspace hosted the Open Cloud Experience at Champions Sports Bar in downtown Austin, which became the heartbeat of everything OPEN at the 2013 SXSW Interactive Festival.