Five months ago, we joined a crowd of 20,000 technology enthusiasts for a week of little sleep and a whole lot of exciting tech discussions and networking at South by Southwest Interactive (SXSWi) 2013 in Austin.
Like most digital marketers, we like to measure things—cost per click, cost per acquisition, number of unique visitors. Name a marketing acronym and we probably measure it. When we talk to marketers using our infrastructure for their campaigns, they send the same message—“Give me a real-time dashboard with metrics because I like to watch the needle move.”
SXSW Interactive 2013 featured five days of exciting networking events hosted by industry leaders, compelling presentations from the brightest minds in emerging technology, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best in technology innovation that this truly international event has to offer. This year, Rackspace hosted the Open Cloud Experience at Champions Sports Bar in downtown Austin, which became the heartbeat of everything OPEN at the 2013 SXSW Interactive Festival.
As the world becomes more high tech, the White House recognizes the importance of education programs to get Science, Technology, Engineering and Math (STEM) professionals in the workplace. The President is pushing for one million STEM graduates to fill this growing need.
At SXSW Interactive, there are dozens of panels, sessions, workshops, demonstrations and speeches to choose from. For this week only, even the local restaurants and bars surrounding the convention center are revamping their interiors to make space for on-site programming events.
During SXSW Interactive 2013, Rackspace has been spreading the word on the open cloud to the masses. And among our team of open cloud evangelists is the Rackspace Open Cloud Community. You can find the community team at Champions Sports Bar & Restaurant throughout SXSW. They’re here signing people up to join the community, answering question on open and cloud and handing out some really sweet t-shirts.
One device getting a lot of buzz at SXSW Interactive is the Leap Motion Controller, which allows you to control your computer with hand motions in mid-air. We first caught sight of the controller over the weekend at Drone Games, when one team used it to control their quadcopter drone with up, down and tilting hand motions. Today we ventured over to Leap’s demo tent near the Austin Convention Center. Since the device doesn’t hit stores until May, SXSW has become its public debut.