SXSW Interactive officially kicked off on Friday, but Rackspace had reason to celebrate Thursday night with a packed pool deck full of partners and customers at the W Hotel in Austin. It was there we unveiled our commitment to specialize in content, commerce and mobile with the launch party for our Rackspace Digital practice. Partygoers enjoyed great company, hors devours, libations, music mixes, great visuals, cool swag and the chance to learn about our plans in the digital space from Rackspace specialists. It was truly a night that will be talked about long after SXSW is over.
The incredible networking opportunity is a key reason thousands of digital creatives flock to Austin for SXSW every year. There’s a certain rhyme and rhythm to making the most out of your ‘fest experience—and if you don’t have a clear strategy for success, you risk losing out on life-changing connections.
At Rackspace, we’re always on the lookout for ways to trigger creativity and innovation, both in the workplace and with our Startup Program. Sometimes, cultivating inspiration requires bringing together some of the industry’s most talented techies and then giving them a tight deadline to come up with a plan.
A few years ago when Twitter was still “twttr,” we found people talking about hosting with us. Before long, they were actively reaching out to us for help. We recognized that Fanatical Support shouldn’t just exist inside our customer portals or telephone lines, so we decided to build a team to figure out how to bring our support to social media.
EDITOR’S NOTE: The StartupBus finalists have been selected. They are: Nutfund, Bridgefy, On The List, TrustMail, MiniMap, Smart Host and Beander. The finalists present their pitches starting at 2 p.m. CST today (Thursday, March 6). Tune in live here.