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It wasn’t too long ago that Rackspace was a small business. And many of our customers are small businesses, too.
Cloud computing helps businesses get off the ground with little upfront investment and operate on a shoestring while accessing technology and applications traditionally reserved for big businesses. Services like web hosting, hosted storage, and email hosting take the financial strain and workload off of business so they can focus on their core competencies. Take a look at what a big deal the cloud is becoming for small businesses.
Many times we know a small business in need of recommendations and business help. Business owners almost always ask, “Am I the most efficient and profitable company I can be?” Perhaps they are a one or two employee shop and often wonder, “What tools  can I use to help determine these cost-saving opportunities?” As businesses grow and mature, these are often questions we see in the Rackspace Startup Program and we love sharing how one startup can truly help another.
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In a recent CloudU report we talked about the fact that a lack of formal cloud computing qualifications is something of a barrier to organizations adopting the Cloud. It’s something we’re trying, in some small way, to address with the CloudU certificate, but nonetheless the fact remains that when it comes to cloud computing, many times it comes down to just diving in and having a go.
A favorite saying of someone I know in this industry is that “It’s not the big that eat the small, it’s the fast that eat the slow”. It’s a recurrent theme as terms like “pivot”, “lean”, “agile” and “minimum viable product” become the lingua franca of startups. We’ve moved rapidly from a culture of throwing lots of time and resources at a problem to one where we give a startup the minimum oxygen it needs to survive and let it iterate quickly to find its perfect niche.
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