The value of support is something we discuss every day with customers and prospects here at Rackspace. It’s something that many only realize the true value of, after they have been burned by a provider. It’s hard for us to sit back and just let this continue to happen. The value of support and service matters to businesses—we’ve built our company around it (so, granted, we might be a little bit biased).
For many businesses, especially startups, cost is sometimes the unfortunate bottom line when it comes to business expenses. And, even when it’s obvious that the less-expensive product or service is of lower quality, it may be all that the business can afford.
Here at Rackspace, we’ve built a reputation based on service, known to our customers as Fanatical Support®, our anytime, anywhere, any way approach to customer service. And we know we’re not the only ones who put customer needs first. That’s why we created The FANATI in 2007 to recognize one of our customers for valuing customer service as much as we do.
There is a proven theory in the investing world about how one should not put all their eggs in one basket. In a word, diversification. The logic of diversification has been applied to many circles of life, but it is now proving to be good advice in communications, especially email.