The most solid way to understand your users is to understand the data that they can provide on both the web and mobile apps. By being able to measure visitor interaction and engagement, companies can learn what its visitors are doing and what keeps them on their page or app. While tracking how many people have visited your site is one metric, tracking how often or how much the page is revisited or used is even more useful. Suhail Doshi, Co-Founder of Mixpanel, explains hows Mixpanel can empower a content creator with tools to understand their user base by measuring specific metrics and improving upon it both on desktop and mobile platforms.
How do you talk with your Twitter following and not just at them? Nestivity provides the tools to transform your account into a community. For example, your incoming tweets can became an engaging discussion sparking more involvement with your followers. When people reply or add comments, they’re essentially tweets in which they keep adding to the discussion. With Nestivity’s dashboard, you can ask questions, post ideas and even have a number of moderators to help curate the content with the administrative tools. This will be an invaluable tool for not just for individuals but for brands who want to have a better customer service experience or even start discussions with its products via Twitter.
Marketers can only reach their targeted audience if it is relevant, and AgilONE wants to ensure that by allowing marketers understand the customer by consolidating the customer’s data through various sources to provide a 360 degree view.
Marketers are always working on their next successful campaign and finding ways to increase their chances of reaching to their targeted market. Tellagance seeks to predict how information moves across social networks and see how people interact in context which will give marketers guidance to their next campaign. In order to predict a social phenomenon, Tellagence studies the past and current interaction to enable marketers to increase their brand visibility and ultimately gain better interactions from their campaigns.
Where do big companies such as Adobe, eBay and Netflix go to to ensure their data is scalable, flexible, and secure? DataStax serves these companies and more by providing a platform for all their data to live on that is built on Apache Cassandra.
How do you carry all your gadgets when you don’t have enough pockets? Wear one of SCOTTEVEST’s clothing and you’ll find the answer. Scott Jordan, CEO and Co-Founder, applies fashion sense with great materials, colors, and design into clothing that is designed to carry things that keeps your life moving. Originally inspired by photographer and fishing vests, it allows one to carry personal items including a cell phone, cameras, ID, passport, pens, notebooks, and even an iPad. SCOTTEVEST’s line allows the geek to still be the geek without looking like one.
Everyone wants to release the next hot app or bulletproof their website. But until now, it took a unique breed to thoroughly test them and to ensure they’ll perform at scale. That’s because functional and performance testing have traditionally been challenging, complex, costly and time-consuming.
https://workforpie.com/ helps you build a showcase of your work, which takes less than 10 minutes. This showcase is much better than an old-style resume. Here the founders explain why in our group of startup interviews at Techcrunch Disrupt.
http://www.hex3.co has some massively cool toys. For instance, one of their products converts your iPhone into a laser gun. You have to see how this works. Here I talk with Jon Atherton, CEO, where he shows me several hardware projects that he partially funded through Kickstarter. Hear in his own words how business is changing for folks who want to make hardware.