With the launch of Rackspace Digital last week at the W Hotel, we introduced our team of digital specialists laser focused on content, commerce and mobile. Over the weekend, as more of SXSW 2014 came alive, Rackspace deployed additional teams of specialists on the ground to engage with event goers at festival venues inside the Austin city limits.
I spoke several times recently mostly promoting Google Glass (so much so that a few people are wondering if Google is paying me, I assure you I bought my own Google Glass for $1,500 and Google isn’t paying me).
What really drives tech entrepreneurs? What makes them tick? What drew the great disruptors to technology? Rackspace On Startups is a video series that explores insights from tech evangelists and founders – from Woz to Graham Weston.
SXSW Interactive 2013 featured five days of exciting networking events hosted by industry leaders, compelling presentations from the brightest minds in emerging technology, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best in technology innovation that this truly international event has to offer. This year, Rackspace hosted the Open Cloud Experience at Champions Sports Bar in downtown Austin, which became the heartbeat of everything OPEN at the 2013 SXSW Interactive Festival.
I have had the pleasure of working with Robert Scoble since the inception of the Rackspace Startup Program back in 2011. He is the Rackspace champion of entrepreneurs, which takes him around the world studying and creating media about world-changing startups. He’s is a social media sensation, with over 4 million followers on Facebook, Google + and Twitter. His official title at Rackspace is Startup Liaison Officer, and he is the driving force behind Small Teams, Big Impact, which he directs from the San Francisco office, in the heart of Silicon Valley.
The most solid way to understand your users is to understand the data that they can provide on both the web and mobile apps. By being able to measure visitor interaction and engagement, companies can learn what its visitors are doing and what keeps them on their page or app. While tracking how many people have visited your site is one metric, tracking how often or how much the page is revisited or used is even more useful. Suhail Doshi, Co-Founder of Mixpanel, explains hows Mixpanel can empower a content creator with tools to understand their user base by measuring specific metrics and improving upon it both on desktop and mobile platforms.
How do you talk with your Twitter following and not just at them? Nestivity provides the tools to transform your account into a community. For example, your incoming tweets can became an engaging discussion sparking more involvement with your followers. When people reply or add comments, they’re essentially tweets in which they keep adding to the discussion. With Nestivity’s dashboard, you can ask questions, post ideas and even have a number of moderators to help curate the content with the administrative tools. This will be an invaluable tool for not just for individuals but for brands who want to have a better customer service experience or even start discussions with its products via Twitter.