SXSW Interactive officially kicked off on Friday, but Rackspace had reason to celebrate Thursday night with a packed pool deck full of partners and customers at the W Hotel in Austin. It was there we unveiled our commitment to specialize in content, commerce and mobile with the launch party for our Rackspace Digital practice. Partygoers enjoyed great company, hors d’oeuvres, libations, music mixes, great visuals, cool swag and the chance to learn about our plans in the digital space from Rackspace specialists. It was truly a night that will be talked about long after SXSW is over.
Self-service clouds have changed the way enterprises consume IT services. Corporations, public sector organizations and departments can now easily initiate a relationship with an outside service provider to take advantage of all of the benefits of the cloud (e.g. on-demand self-services, utility-billing, rapid deployment, instantaneous scalability, etc.). When these shadow IT environments are created, however, central IT is often not notified or involved in the process. This makes it difficult for businesses to ensure that security, governance and IT spend are well managed across the organization.
Analytics have become part of our everyday experience. If you have a Fitbit you can see analytics on your weight loss and step goals over weeks at a time. If you are a stock owner you likely get data analysis on your portfolio and their returns over a certain period. In business, if you happen to use Mailchimp to send out newsletters, you often see analytics on opens, click-throughs and more.
This is a guest post written by Nigel Kersten, CTO of Puppet Labs, a Rackspace partner that makes IT automation software enables system administrators to deliver the operational agility and efficiency of cloud computing at enterprise-class service levels, scaling from handfuls of nodes on-premise to tens of thousands in the cloud.