The Shop.org Summit is one of the largest ecommerce events of the year. This year, the summit heads to Seattle from Monday, September 29 to Wednesday, October 1. Folks will gather to review industry trends around multichannel retailer challenges and discuss how to ensure a seamless customer experience on all fronts.
Among the presentations this week at Rackspace::Solve New York, one clear theme emerged: the power of collaboration. More than 300 attendees, including business leaders and developers from dozens of companies, spent a day in lower Manhattan sharing strategies for solving some of the toughest challenges in IT and technology.
Content has always been king on the web, but there has been a dramatic shift in how it rules. Enterprises have moved beyond the simple content management systems (CMS) of yesteryear in favor of adopting robust services to manage the end-to-end visitor experience. These businesses have deeper needs than just scheduling and publishing content. Enterprises now require sophisticated systems with the ability to deliver information to a unique user persona, tailored by geography and presented with consistency across an array of devices.
The bulk of our screen time is shifting to mobile devices. It’s gone from laptops and desktops to smartphones and tablets. In the midst of this change, companies need to consider the differences in developing for on-the-go devices as opposed to those used at a desk.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.