This is a guest post written and contributed by Luke Wallace, COO at SMS Masterminds, a Rackspace Hybrid Cloud customer. SMS Masterminds is a hyper-local text messaging (SMS) platform that enables local businesses to build, launch and measure SMS marketing campaigns.
This is a guest post written and contributed by Steve Drake, Vice President of Business Development at FeedHenry, a Rackspace partner and maker of a Mobile Application Platform for creative app development, easy integration and rapid deployment.
This is a guest post written and contributed by Matt Schmulen, Developer Advocate at StrongLoop Inc., whose suite offers an API tier for connecting enterprise data to devices and browsers. StrongLoop was created by the people who write Node.js. StrongLoop’s LoopBack is an open source mobile backend-as-a-service (mBaaS) that is available on Rackspace.
Waiting 20 minutes to see a doctor when you have a concern, only to have them spend 75 percent of that time reviewing your file, sucks. It’s not an effective use of your time as a patient or for the professional caregiver. Cloud technology has enabled more heath professionals to use electronic health records, or EHRs, and it’s changing the health industry as we know it.
Marketers are concerned with two things when it comes to digital campaigns: ease and performance. They need simple solutions that work with their timeline demands and can withstand traffic spikes due to campaign efforts and seasonality.