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With the launch of Rackspace Managed Cloud last month, we drew a line in the sand. We made it clear that we’re not interested in offering pure commodity cloud Infrastructure-as-a-Service with no support. Instead, we offer cloud IaaS that comes standard with built-in managed services to help our customers manage that infrastructure.
By Steve Yu, President, DDP YOGA
For mature enterprises, the cloud represents a way to get out from under the constraints of traditional IT. Unlike businesses born in the cloud, the existing systems and business processes in these organizations present unique challenges to cloud adoption. The company examples below offer three different stories of traditional IT teams growing into the cloud with measurable success.
Today, enterprise IT is expected to do much more with fewer resources.
Small IT departments that don’t have enterprise budgets at their disposal are often squeezed for resources without being able to easily outsource their work. The result is that they’re left scrambling to put out fires and wishing they could work less reactively and more strategically.
Recently, we launched the Rackspace Managed Cloud. At the center of our Managed Cloud strategy is our core strength – our exceptional customer service, known as Fanatical Support.
By Shane Helm, Global Chairman, Watches and Equipment Division, Rip Curl
Increasingly, growing businesses face massive scale challenges that often impact the data tier the most. Instead of being focused on delivering new features and capabilities to customers, businesses often experience pain in scaling their infrastructure. Database systems become increasingly difficult to scale and troubleshoot, and require high-level expertise to continuously keep running.
Fifteen years ago, when scores of companies rented out access to single-tenant servers with little or no support, we at Rackspace created the managed hosting business. We started by answering the phone when customers called. We began delivering Fanatical Support. We sharpened our expertise in Linux and Windows system administration, and network security. We took the burden of managing complex systems off of our customers’ shoulders. It’s what set us apart from the pack. We became managed hosting specialists.
Rackspace today launched managed cloud – a return to our Fanatical Support roots. With two enhanced service levels for public cloud customers; a restructured pricing model; a developer+ program; and new Support SLAs, managed cloud provides our customers managed services and Fanatical Support to enable them to focus on their core business.
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