In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about managing your reputation. This week we dig into transactional email like order confirmations and shipping updates.
If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
There are a lot of good reasons to be excited about containers, a form of operating system-level virtualization with many applications. At Mailgun, we’re excited about containers for four major reasons:
As an app developer, one of the things that I hate having to set up is a reliable way to email users. Setting up your own email server can be a giant pain and the odds are decent your email will end up in a spam folder anyway. Fortunately, Mailgun abstracts all the complexity behind sending a message behind an easy to use API.
One of the fundamental pillars of neoclassical economics is rational choice theory. Rational choice theory relies on the assumption that people make rational decisions to maximize personal advantage. So that means wanting more, rather than less, of a good that provides value. Since there are constraints on resources (you don’t have unlimited time or money) people make choices on how to optimize that personal advantage.