Have you ever changed your mind about seeing a movie because the line outside the theater was too long? Have you ever decided to go to a different restaurant after the host estimated a 40-minute wait for a table? If so, you’ve done exactly what web surfers do in large numbers every time they hit a slow website.
Like most digital marketers, we like to measure things—cost per click, cost per acquisition, number of unique visitors. Name a marketing acronym and we probably measure it. When we talk to marketers using our infrastructure for their campaigns, they send the same message—“Give me a real-time dashboard with metrics because I like to watch the needle move.”
For years we’ve said that the “cloud is for everyone, but not for everything.” Though we all benefit from cloud technology – from mobile to social media to faster processing of tax returns – not every enterprise workload is right for cloud. Enterprises understand this as they look to move more workloads to the cloud. Enterprise IT teams must balance performance, compliance, interoperability and compatibility to decide which enterprise applications or workloads make sense in the cloud, which need to stay local or when a hybrid cloud or private cloud is the best fit.
Mobile isn’t just revolutionizing how we communicate, but also how we shop. Mobile transactions from the ever-increasing number of smartphones and tablets now account for one out of every 10 ecommerce dollars spent. This shift from ecommerce to mobile commerce, or m-commerce, means online and offline merchants need to take note and adjust their IT strategies to compete. Cloud-based services can help. The infographic below details the mobile ecommerce trend with some advice to help you win the click (and the sales).
Though Microsoft Exchange with the Outlook client is the most popular email combination in business, it’s also cost and time prohibitive for many businesses to run internally. The level of complexity, its mission-critical nature and the potential for cost savings make Exchange an attractive application to move to the cloud. Choosing Hosted Exchange, as detailed in the recently updated whitepaper, The Case for Hosted Exchange, dramatically reduces the deployment costs of Exchange and offloads most of the administrative duties, like spam filtering and backups, to a trusted cloud provider. The infographic below takes a quick look at the high-level reasons why Hosted Exchange is the best choice for business email and how to get started.
Whether you’re an end user trying to place an order on an ecommerce site or the site owner who needs that order to stay in business, no one likes downtime. The cost to users is frustration and wasted time, however, downtime for businesses means lost money. Take a look at the numbers in this infographic to help you understand the value of keeping your website up and running.