Content has always been king on the web, but there has been a dramatic shift in how it rules. Enterprises have moved beyond the simple content management systems (CMS) of yesteryear in favor of adopting robust services to manage the end-to-end visitor experience. These businesses have deeper needs than just scheduling and publishing content. Enterprises now require sophisticated systems with the ability to deliver information to a unique user persona, tailored by geography and presented with consistency across an array of devices.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.
Open source Content Management Systems (CMS) like WordPress, Drupal and Joomla! have now been around for a decade or so, doing their part to make the internet a more manageable place. At its core, a CMS structures the experience of developing, managing and consuming a website. Chances are good that a big chunk of the content you’ll read on the web today (including this post) is being delivered through an open source CMS. FedEx and The Washington Post are using Drupal. Coca-Cola France and Sony Music are using WordPress. Harvard and IHOP use Joomla!
Email is a critical business communication tool. It houses valuable intellectual property and business assets. Businesses need reliable email to maintain productivity, protect the organization from email-borne threats and reduce the frequency of unplanned downtime. The right hosted email partner can be a game changer for business by helping to maintain email accessibility and performance while keeping employees focused on the high-value tasks that drive a competitive advantage. The below infographic highlights some mind-boggling numbers related to business email.
Have you ever changed your mind about seeing a movie because the line outside the theater was too long? Have you ever decided to go to a different restaurant after the host estimated a 40-minute wait for a table? If so, you’ve done exactly what web surfers do in large numbers every time they hit a slow website.
Like most digital marketers, we like to measure things—cost per click, cost per acquisition, number of unique visitors. Name a marketing acronym and we probably measure it. When we talk to marketers using our infrastructure for their campaigns, they send the same message—“Give me a real-time dashboard with metrics because I like to watch the needle move.”
For years we’ve said that the “cloud is for everyone, but not for everything.” Though we all benefit from cloud technology – from mobile to social media to faster processing of tax returns – not every enterprise workload is right for cloud. Enterprises understand this as they look to move more workloads to the cloud. Enterprise IT teams must balance performance, compliance, interoperability and compatibility to decide which enterprise applications or workloads make sense in the cloud, which need to stay local or when a hybrid cloud or private cloud is the best fit.