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Last year on our Office Hours Hangout, Drew Cox and I spent a few weeks discussing some strategies and tools for scaling ecommerce sites in anticipation of traffic during the holiday season.
By John Baranowski, CIO & Co-Founder, LoveBook LLC
Today is Cyber Monday – the unofficial online shopping holiday. There’s no doubt that ecommerce sites will be slammed with increased web traffic as shoppers clamor for the best deals and deep discounts.
With the holiday season approaching, it’s time to finalize your strategy for handling traffic spikes.
Brace yourself: the holiday shopping season is coming. If you are in the ecommerce industry you must be prepared for the influx of seasonal traffic as more and more people begin to shop online. We focused this Hangout on information we hope viewers will find beneficial as they prepare for one of the busiest times of the year. In addition to posting some of the highlights from the show below, I have embedded the entire video of the Hangout at the bottom of this post.
This year’s holiday retail season is a week shorter than last year’s,according to the National Retailer Federation (NRF). How will you get the most out of your ecommerce website this holiday season? You can start by attending the free Early Planning is the Key to Online Holiday Success webinar.
For the third consecutive year, InternetRetailer.com has named Rackspace the No. 1 hosting provider to the top 1,000 retailers in the US; a recognition that shows Rackspace is a true retail hosting specialist.
A question that we get here at Rackspace is, “How many servers do I need to handle all my holiday traffic?” It is a pretty difficult question to answer because of all of the different variables. Because of the cost-effective nature of the cloud, one answer might be to overprovision and have extra resources to make sure that you site can handle a large amount of traffic. However, there is another way that not a lot of people think about: serving your landing page off of our Content Delivery Network (CDN).
One of the best things that you can do today to prepare for the holiday rush is to put a Cloud Load Balancer in front of your cloud configuration. You want to do this now because in order to route traffic through your load balancer there will be some downtime associated with setting up the DNS and allowing it to propagate. There’s no time like the present to take care of this so you can take advantage of all the benefits the load balancer can give you in the holiday season.
Much like the big guy makes a list and checks it twice, we want to give you strategies to prepare your server configuration for the holiday traffic this year. An important thing to do to ensure that you are on your customers’ “Nice” list is to tune and test your cloud configuration.
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