You’ve worked hard on your application and are gearing up for a major event. You’ve heard me talk about the power of the cloud API, and have incorporated it into your app to control cloud infrastructure, in particular to scale up your configuration in a short amount of time. But before the big day comes, there is one important point to remember as you plan for a high traffic event.
One of my favorite parts of working here at Rackspace is getting to work directly with startups. I love the energy, the enthusiasm and the culture (I worked for three startups in a row before coming to Rackspace). Having seen startups both thrive and fail, I now see a startling reality: The number one killer of small businesses isn’t failure, but success. When startups haven’t planned for the amount of traffic that they can get at a venue like SXSW Interactive, their moment in the spotlight can be more damaging than good. Don’t let success at SXSWi crush your dreams. Take action today to prepare your project for success.
The big game is fast approaching, and as much as I love watching the Super Bowl, one of the best parts of the night is the commercials. This year, a 30-second spot is going to run companies a whopping $4 million. Most commercials will have a companion website for potential customers to visit after viewing the commercial. Being able to further engage viewers is one way that companies justify the hefty price tag, but if they are going to spend that much money on a television spot, they better be ready for the traffic that is coming their way.
When it feels like the whole world is watching, you need a web site that can handle a massive traffic spike. For Villy Custom, a Rackspace Cloud Sites customer and Rackspace Startup Program member, that spike was roughly 3.2 million hits in a span of just about 25 minutes.