Strategising for spikes in your online business is really important yet, astonishingly, many organizations are still not doing it effectively. I believe that ineffective preparation for online spikes is inexcusable with the technology available today.
Ask any business owner what they fear the most and the answer might be success. That’s right, success can be lethal to a business that isn’t prepared for an influx of customers. And this is especially true for businesses that rely on their website for revenue.
Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
I’m not going to lie: standing in front of Mark Cuban and the other sharks on ABC’s Shark Tank is intimidating. And standing in front of them – and up to 8 million viewers – in ugly Christmas sweaters is enough to make you, well, sweat.
As online businesses prepare for the holiday shopping season, it is imperative for them to understand the amount of traffic their website can handle. We spent last week’s Google+ Office Hour Hangout with Ragnar Lonn and Robin Gustafsson of Load Impact, a Cloud Tools Marketplace partner, to discuss their load testing tool and how it can help you prepare for high traffic events. Here are some highlights from the talk along with links to the part of the video that we discussed them. If you are looking for more information, I’ve embedded the video of the entire Hangout at the bottom of the post.