Ask any business owner what they fear the most and the answer might be success. That’s right, success can be lethal to a business that isn’t prepared for an influx of customers. And this is especially true for businesses that rely on their website for revenue.
Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
I’m not going to lie: standing in front of Mark Cuban and the other sharks on ABC’s Shark Tank is intimidating. And standing in front of them – and up to 8 million viewers – in ugly Christmas sweaters is enough to make you, well, sweat.
As online businesses prepare for the holiday shopping season, it is imperative for them to understand the amount of traffic their website can handle. We spent last week’s Google+ Office Hour Hangout with Ragnar Lonn and Robin Gustafsson of Load Impact, a Cloud Tools Marketplace partner, to discuss their load testing tool and how it can help you prepare for high traffic events. Here are some highlights from the talk along with links to the part of the video that we discussed them. If you are looking for more information, I’ve embedded the video of the entire Hangout at the bottom of the post.
You’ve worked hard on your application and are gearing up for a major event. You’ve heard me talk about the power of the cloud API, and have incorporated it into your app to control cloud infrastructure, in particular to scale up your configuration in a short amount of time. But before the big day comes, there is one important point to remember as you plan for a high traffic event.
One of my favorite parts of working here at Rackspace is getting to work directly with startups. I love the energy, the enthusiasm and the culture (I worked for three startups in a row before coming to Rackspace). Having seen startups both thrive and fail, I now see a startling reality: The number one killer of small businesses isn’t failure, but success. When startups haven’t planned for the amount of traffic that they can get at a venue like SXSW Interactive, their moment in the spotlight can be more damaging than good. Don’t let success at SXSWi crush your dreams. Take action today to prepare your project for success.