I’ve been at Rackspace for a while. People ask me from time to time to explain exactly what Fanatical Support is. Typically, I try my best to walk through the basics of our approach, philosophy, etc. The challenge has always been that it’s hard to do so without getting into the technical jargon. For most folks, this causes eyes to glaze over and typically buries the important information under a series of acronyms and such in the listener’s minds. So, recently, I’ve tried to find other examples – even outside of the Rack – to help paint the proper picture.