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PayPerks is an educational rewards platform for the financially underserved and part of the Rackspace Startup Program.  Their patent-pending rewards model fuses online education with sweepstakes-based incentives in order to fuel positive behavior changes among the lower and middle income segment.  Users can earn PayPerks points through a variety of actions such as taking PayPerks’ graphical, story-based educational curriculum, adopting prepaid debit cards to eliminate their check cashing fees or accumulating a rainy day fund in a prepaid account.
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