SXSW Interactive officially kicked off on Friday, but Rackspace had reason to celebrate Thursday night with a packed pool deck full of partners and customers at the W Hotel in Austin. It was there we unveiled our commitment to specialize in content, commerce and mobile with the launch party for our Rackspace Digital practice. Partygoers enjoyed great company, hors d’oeuvres, libations, music mixes, great visuals, cool swag and the chance to learn about our plans in the digital space from Rackspace specialists. It was truly a night that will be talked about long after SXSW is over.
Naruby Schlenker is a co-founder of Ordoro, a web application that helps small- and medium-sized ecommerce retailers manage their orders, inventory and shipping. Founded in 2010, Ordoro streamlines everything that happens after a shopper checks out on an online retailer’s website, including inventory management, drop shipping, supplier integration and the creation and printing of packing lists and shipping labels.
Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
I’m not going to lie: standing in front of Mark Cuban and the other sharks on ABC’s Shark Tank is intimidating. And standing in front of them – and up to 8 million viewers – in ugly Christmas sweaters is enough to make you, well, sweat.