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When was the last time you reviewed your ecommerce strategy? Do you have an ecommerce strategy in writing to review? If your answer was no to one or both questions, you’re not alone. Many ecommerce merchants admit to not having a fully fleshed out ecommerce strategy. Without a plan of attack in place, a business is left reacting to business or technology challenges around their ecommerce operation instead of having a solid plan in place to scale and grow business.
There’s a lot to consider when building out an e-commerce strategy – there is no one-size-fits-all approach that works for every organization.
Next week, Rackspace will head to Chicago to attend one of the largest retail conferences of the year. With over 9,500 retail executives from all over the world, the Internet Retailer Conference & Exhibition (IRCE) will feature exhibitors, speakers and workshops highlighting the latest innovative retail technology. Rackspace will demonstrate how we work with all types of retailers on all sorts of platforms. Creating an enjoyable customer experience is our goal for our customers and your customers.
Last week, we published The Ecommerce Customer Experience to help site operators start thinking about the building blocks of creating an ideal customer experience. Taking the time to focus on the customer experience can mean getting a bigger piece of the pie, as 86 percent of surveyed shoppers say they’d be willing to pay more for an improved site experience. The infographic below details some stats around the importance of paying attention to your site experience and how ecommerce hosting on the cloud can help.
You can build a slick site filled with popular products and rock-bottom prices, but if customers don’t trust your site or find themselves unable to navigate from browsing to cart to payment, your site could be doomed for failure.
Mobile isn’t just revolutionizing how we communicate, but also how we shop. Mobile transactions from the ever-increasing number of smartphones and tablets now account for one out of every 10 ecommerce dollars spent. This shift from ecommerce to mobile commerce, or m-commerce, means online and offline merchants need to take note and adjust their IT strategies to compete. Cloud-based services can help. The infographic below details the mobile ecommerce trend with some advice to help you win the click (and the sales).
Whether you are launching your first online store on Magento’s ecommerce platform or you are re-architecting it with Magento Enterprise, you need a cloud or hybrid hosting partner that is seasoned in hosting Magento platforms to build secure, scalable and highly available online stores.
Rackspace is a Diamond sponsor at the 2013 Magento Imagine eCommerce Conference April 8 through April 10 in Las Vegas.
Whether you’re an end user trying to place an order on an ecommerce site or the site owner who needs that order to stay in business, no one likes downtime. The cost to users is frustration and wasted time, however, downtime for businesses means lost money. Take a look at the numbers in this infographic to help you understand the value of keeping your website up and running.
Rackspace hits the road this week with Magento and several of our top partners to deliver an eCommerce experience that will reveal a multitude of ways to make the most of your Magento storefront.
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