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Abandoned shopping carts are the bane of ecommerce stores. According to the Baymard Institute 67 percent of shopping carts are abandoned online. Forrester Research reports that the amount of money lost by online retailers due to shopping cart abandonment will soon climb as high as $31 billion.
By Japhet Pérez Atristain, CTO, Dafiti
Need to kick start your ecommerce platform? Looking to sharpen your digital strategy? Rackspace will have a team of experts on hand next week at the 2014 Magento Imagine eCommerce Worldwide Conference in Las Vegas. The event, for which Rackspace is a Diamond sponsor, runs Monday, May 12 through Wednesday, May 14.
Think of the last time you made an online purchase.
Strategising for spikes in your online business is really important yet, astonishingly, many organizations are still not doing it effectively. I believe that ineffective preparation for online spikes is inexcusable with the technology available today.
Hello Website Owner,
By Greg Matz, Sales Manager, Digital Options
Many companies still focus most of their attention on the desktop experience versus the smartphone experience, despite continually-climbing smartphone adoption rates and research that shows that 67 percent of mobile users are more likely to buy from a mobile-friendly site.
Cobbling together multiple tools to support the digital experience complicates agency onboarding, creates inconsistent customer experiences and impacts revenue.
Rackspace is sponsoring the 2014 eCommerce Expo March 26 and March 27 at Australia’s Melbourne Conference & Exhibition Centre.
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