This is a guest post written and contributed by James Messer, President and CEO at Transverse, a Rackspace Cloud Tools partner. Transverse’s dynamic activity-based billing solution, TRACT, allows companies to customize and automate their billing model to capture new revenue streams.
Many of our ecommerce customers wonder how they can take advantage of cloud computing while remaining PCI compliant. With the hybrid cloud, they can take advantage of the scalability of our Cloud Servers while using a database on a dedicated server to process payment transactions. The best part is that if you have questions on how to make this happen, our Cloud Launch Team is going to be there to help you out.
When building out an ecommerce strategy, there is no one-size-fits-all approach that works for all businesses. It takes careful planning to develop a cutting edge strategy that will help you get the most out of your online and mobile commerce business.
When was the last time you reviewed your ecommerce strategy? Do you have an ecommerce strategy in writing to review? If your answer was no to one or both questions, you’re not alone. Many ecommerce merchants admit to not having a fully fleshed out ecommerce strategy. Without a plan of attack in place, a business is left reacting to business or technology challenges around their ecommerce operation instead of having a solid plan in place to scale and grow business.
Next week, Rackspace will head to Chicago to attend one of the largest retail conferences of the year. With over 9,500 retail executives from all over the world, the Internet Retailer Conference & Exhibition (IRCE) will feature exhibitors, speakers and workshops highlighting the latest innovative retail technology. Rackspace will demonstrate how we work with all types of retailers on all sorts of platforms. Creating an enjoyable customer experience is our goal for our customers and your customers.
Last week, we published The Ecommerce Customer Experience to help site operators start thinking about the building blocks of creating an ideal customer experience. Taking the time to focus on the customer experience can mean getting a bigger piece of the pie, as 86 percent of surveyed shoppers say they’d be willing to pay more for an improved site experience. The infographic below details some stats around the importance of paying attention to your site experience and how ecommerce hosting on the cloud can help.
You can build a slick site filled with popular products and rock-bottom prices, but if customers don’t trust your site or find themselves unable to navigate from browsing to cart to payment, your site could be doomed for failure.
Mobile isn’t just revolutionizing how we communicate, but also how we shop. Mobile transactions from the ever-increasing number of smartphones and tablets now account for one out of every 10 ecommerce dollars spent. This shift from ecommerce to mobile commerce, or m-commerce, means online and offline merchants need to take note and adjust their IT strategies to compete. Cloud-based services can help. The infographic below details the mobile ecommerce trend with some advice to help you win the click (and the sales).