Many companies that came to prominence in the age of the internet understand that their brands exists both on and offline. However, more traditional brick and mortar companies—those that sold goods when a shopping cart was something you physically pushed in a store— may find themselves struggling with creating their online brand. Here are three considerations for those companies as they look to ramp up their online presence.
Abandoned shopping carts are the bane of ecommerce stores. According to the Baymard Institute 67 percent of shopping carts are abandoned online. Forrester Research reports that the amount of money lost by online retailers due to shopping cart abandonment will soon climb as high as $31 billion.
Need to kick start your ecommerce platform? Looking to sharpen your digital strategy? Rackspace will have a team of experts on hand next week at the 2014 Magento Imagine eCommerce Worldwide Conference in Las Vegas. The event, for which Rackspace is a Diamond sponsor, runs Monday, May 12 through Wednesday, May 14.
Strategising for spikes in your online business is really important yet, astonishingly, many organizations are still not doing it effectively. I believe that ineffective preparation for online spikes is inexcusable with the technology available today.