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By John Baranowski, CIO & Co-Founder, LoveBook LLC
Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
Ecommerce sites re-platform about every three to four years and, according to a Forrester survey, over half of ecommerce operators queried plan to re-platform this year.
I’m not going to lie: standing in front of Mark Cuban and the other sharks on ABC’s Shark Tank is intimidating. And standing in front of them – and up to 8 million viewers – in ugly Christmas sweaters is enough to make you, well, sweat.
This is a guest post written and contributed by Darren Johnson, director of ecommerce for LoveSac, a Rackspace Hybrid Cloud Customer. LoveSac is a fast-growing multi-channel retailer that sells unique furniture products.
Today is Cyber Monday – the unofficial online shopping holiday. There’s no doubt that ecommerce sites will be slammed with increased web traffic as shoppers clamor for the best deals and deep discounts.
There are hundreds of thousands of ecommerce storefronts that look beautiful, polished and stylish. Yet, if you go behind the scenes and look at their shipping operations, they’re ugly and archaic. Merchants still manage data in spreadsheets, emails, papers in folders and repeatedly enter the same data across multiple systems. Ordoro’s mission is to change that.
With the holiday season approaching, it’s time to finalize your strategy for handling traffic spikes.
Brace yourself: the holiday shopping season is coming. If you are in the ecommerce industry you must be prepared for the influx of seasonal traffic as more and more people begin to shop online. We focused this Hangout on information we hope viewers will find beneficial as they prepare for one of the busiest times of the year. In addition to posting some of the highlights from the show below, I have embedded the entire video of the Hangout at the bottom of this post.
I know that it may be hard to believe, but the holiday shopping season is fast approaching. If you have an ecommerce site, or have aspirations to set up an ecommerce solution, you need to start preparing now.
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