In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about managing your reputation. This week we dig into transactional email like order confirmations and shipping updates.
If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.
IRCE is one of the largest ecommerce events in the world, and 2014 looks like it will prove to be bigger than ever. IRCE is celebrating 10 years of bringing digital retailers together, and Rackspace will be representing in style.
Many companies that came to prominence in the age of the internet understand that their brands exists both on and offline. However, more traditional brick and mortar companies—those that sold goods when a shopping cart was something you physically pushed in a store— may find themselves struggling with creating their online brand. Here are three considerations for those companies as they look to ramp up their online presence.