earth day

Rackspace is committed to being responsible stewards of the earth as we reduce our environmental impact and contribute to the communities we serve. That’s why we’re hosting our 7th Annual Rackspace Green Day (April 24, 2013). We want to connect our employees and our communities with local resources that enable us to live, work and play in a more sustainable manner – in our Austin, London and San Antonio offices.

As part of our Earth Day celebration, we’re launching Responsibility.Rackspace.com. We want to highlight the “prosperity with purpose” created by our business model of Fanatical Support, which reflects our holistic approach and belief that business, people and the environment are inextricably linked.

Since the first Earth Day in 1970, the rise of information technology has meant progress but it has also raised many challenges. Even with green IT initiatives, global data center energy consumption is on the rise and IT departments are continuing to look for ways to become more efficient. The nature of cloud computing solves for many IT problems and in the infographic below, we have illustrated how cloud computing is making a difference. In addition, projects like Open Compute, are helping IT industries create more efficient data centers.

Living, as I do, in the middle of a country famed for its wilderness and clean green environment, I’ve always had an interest in environmental issues. Working within an industry that is one of the single biggest consumers of energy has made me interested in learning how that consumption can be made more efficient. And being a big geek and former electrician, I’ve always been interested in the technology that powers our everyday use of Facebook, Twitter and YouTube.

This Thursday Rackspace is hosting its 4th annual Green Day to educate Rackers and the surrounding community about the latest in going green. This year’s Green Day will fall on Earth Day – April 22. Along with celebrating the 40th anniversary of Earth Day, Rackspace will also be celebrating achieving the Castle’s LEED Gold Certification! The continuous recycling of the abandoned Windsor Park Mall into new and modern headquarters earned Rackspace the prestigious sustainable award.