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This is a guest post written and contributed by Erik Severinghaus, founder and CEO at SimpleRelevance, a Rackspace Cloud Tools partner. SimpleRelevance is an email optimization platform that uses internal and external data to automatically execute smarter, individualized email companies.
Last month, I joined three leading tech executives at Cloud Expo New York to talk about how cloud computing and Big Data are transforming enterprise IT. In addition to myself, the panel featured Bruce E. Otte, director of platform and workload services at IBM; Greg O’Connor, president and CEO of AppZero; and Kevin Brown, CEO of Coraid.
By 2017, marketing will spend more on technology than IT.
The question “do you need a data scientist?” came up a lot when I was a management consultant for a global firm that successfully incubated data science within a few enterprise organizations. It’s hard. The discussion is hard and the culture clash for data scientists is hard. Many approach data science as some dark magic from Hogwarts. It’s not. Investigating a hypothesis takes time. Spontaneously generating data and building a model against that data doesn’t work. Understanding who you need and how they will fit into your organization is challenging. Where do we put them? Who do they interact with? What is the hand-off? Who do we structure around the project? How do you execute a project? Even better, how do we make MONEY? Yet, before we go there, perhaps we should step back a bit and think of this as a strategic question. Because maybe you do need a data scientist and maybe you don’t.
This month, we’re bringing you a series of free webinars to help you learn how a hybrid cloud approach can add agility, flexibility and speed-to-market for your organization.
As the momentum in big data solutions reaches a heightened awareness, the demand for deep understanding of technologies like Apache HadoopTM becomes top of mind with our customers. One of the focal events for training and thought leadership around Apache Hadoop is the annual Hadoop Summit hosted by Hortonworks. As you may remember, we partnered with Hortonworks in the fourth quarter of 2012 to bring an on-demand Apache Hadoop product to the open cloud. Currently in private beta, the open cloud offering aims to provide customers with an easy platform to learn, develop and validate both the application and toolset.
This is a guest post written and contributed by Mike Prince, Founder at Corporation Wiki, a Rackspace Hybrid Cloud customer that archives historical corporate data to become the go-to spot for information on corporations and executives.
Big Data deployments shouldn’t be intimidating. You shouldn’t have to have a Big Data PhD to analyze and make sense of your most critical data.
This is a guest post written and contributed by Ravi Chandran, Founder & CTO at XtremeData, Inc., a Rackspace Cloud Tools Partner. XtremeData provides a scalable, full-featured SQL data warehouse solution for Big Data analytics.
In Simon & Garfunkel’s 1968 cross-country anthem “America,” Paul Simon cautioned: “be careful, his bowtie is really a camera.”
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