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By Kelsey Hightower, Developer Advocate and Toolsmith, CoreOS
Rackspace President Taylor Rhodes this week took the stage at GigaOm Structure to deliver a keynote on the right (and wrong) way to scale.
For big or rapidly growing Internet companies, one of the largest pains is scaling their application. We often hear about companies that must re-write their entire architectures from scratch every time traffic grows by 10 times. And then they spend significant engineering resources continuously reworking major parts of their architectures even after those rewrites.
We all want the best of both worlds: a car that’s sexy and fast, as well as safe and affordable; a meal that’s healthy and also satisfying. When it comes to IT, companies that are operating at scale have been telling us for years that they wish they could get the agility of the multi-tenant public cloud, along with the simplicity, consistent performance, and predictable cost of single-tenant servers.
Not all data is created equal. Each company’s data strategy needs to be laid out with consideration and thought as to what the future demands of the system might be. Although HadoopTM has its roots firmly planted in the JBOD and bare metal camps, users are increasingly trying to find ways to split up data processing based on workload requirements and on the nature of the type of query they are running.
Dedicated hardware is one of the pillars of the Rackspace Hybrid Cloud, which blends dedicated servers with public cloud and private cloud to create the best fit for each customer’s specific IT needs. Many of our customers come to us from a one-size-fits-all public cloud, and they tell us that the hybrid cloud approach has improved the performance, reliability and overall cost of their infrastructure.
We’ve been hearing a lot lately from customers who are frustrated by the limitations of one-size-fits all clouds, whether they’re based on public cloud or private cloud or bare metal servers. These customers want each of their workloads to run where it runs best and most cost-effectively. And that’s what we at Rackspace work to deliver to them, through our hybrid cloud.
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