Srinivasan Sriram, of Reap and his team won two awards at Techcrunch Disrupt 2012 Hackathon, with his Shopping Sherpa app, and is one of the first users of Qualcomm’s Gimbal SDK, which lets developers add contextual features. So it was very interesting to sit down with Sriram and talk about what his app does and how he sees context evolving.