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Rackspace::Solve: How Alex And Ani Solves For Hyperscale Growth In Digital, Ecommerce

By Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani

At Alex and Ani, we know about rapid growth. Our expandable wire bangle bracelets have helped make us the fastest growing retailer in the world. Since the launch of our ecommerce site, we’ve grown 11,000 percent and our revenue has skyrocketed from $80 million in 2012 to $230 million last year.

For us, speed and the ability to scale are imperative. With Rackspace Digital and Magento Enterprise Edition, we’ve been able to stand up to increasing demands. We have to be ready for whatever comes our way, whether that’s a massive traffic spike for Cyber Monday or a huge response to our Super Bowl ad.

Want to hear more about how Alex and Ani solves for hyperscale growth in digital and ecommerce? Ryan Bonifacino, Vice President of Digital Strategy at Alex and Ani, will present at Rackspace::Solve San Francisco, a one-day summit where you’ll hear directly from companies like Alex and Ani about how they’re solving tough challenges in their businesses. Rackspace::Solve San Francisco is Monday, July 28 at the St. Regis Hotel.

Rackspace::Solve San Francisco is currently sold out, but stay tuned for details of upcoming Rackspace::Solve events in New York City and Chicago.

About the Author

This is a post written and contributed by Ryan Bonifacino.

Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,100 employees and 2013 revenues of $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in the US, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple ecommerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in alternative investment managers. Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds through Mount Cuba Capital. He also is a member of the Executive Advisory Board at the University of Rhode Island’s Harrington School of Communication and Media.


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