Rackspace Weekly Digest: August 23

Filed in Cloud Industry Insights by Leezia Dhalla | August 23, 2013 11:00 am

This week, we made yet another breakthrough in our battle against patent trolls who try to stifle innovation from American businesses. We also extended on-premise VMware environments to the hybrid cloud and created an awesome infographic to help you up your marketing game at national tech conferences. And that’s not all: Next week, you can find our cloud evangelists in San Francisco for the 10th anniversary of VMworld. Until then, here’s a roundup of this week’s highlights:

Extend On-Premise VMware Environments To The Hybrid Cloud
This week we launched Dedicated VMware vCenter Server[1], which makes a Rackspace-hosted VMware environment look and feel just like an extension of your own data center. Now you can extend your VMware capacity off-premise while still maintaining the same level of control, agility and governance that you’re used to in your own data centers.

Voting Is Open For SXSW 2014 Sessions
Next year’s content lineup for South by Southwest will be decided, in part, by a community vote. There are nearly 3,000 speaking proposals to choose from, with nine submissions featuring some of our top experts at Rackspace. Check out our proposals[2] and be sure to place your vote before Friday, September 6.

Vote Now For Rackspace OpenStack Summit Hong Kong Presentations
The good folks at the OpenStack Foundation have opened up a community vote for the presentations that will be delivered at the upcoming OpenStack Summit in Hong Kong[3], scheduled for November 5 through November 8, and we encourage you to participate. Register for the summit and place your vote before August 25 for the best talks.

GAO Study Confirms Overbroad Patents Feed Opportunistic Trolls
The U.S. Government Accounting Office (GAO) recently released a study on the consequences of patent litigation[4] by patent trolls. The research validates the position of Rackspace and thousands of other companies: overbroad software patents are the primary reason trolls are able to target and extort settlements from legitimate businesses.

Sharpen Your Disaster Recovery, Resiliency Strategy At VMworld
The focus of any IT company should be on innovation, not disaster recovery. At Rackspace, we offer several resiliency services[5]. We’ll also talk about them at VMworld next week in a joint presentation with VMware on Monday, August 26 at 4 p.m.

VMworld 2013: Come Talk OpenStack And VMware With Rackspace
Next week, our Rackspace experts will be evangelizing the hybrid cloud and OpenStack at the 10th anniversary of VMworld[6] in San Francisco. Make sure to join Rackspace Enterprise Cloud Strategist Paul Croteau on Monday, August 26, for a talk on data recovery, and don’t forget to swing by our booth (#2404) for free giveaways.

Brocade Vyatta vRouter Now In Unlimited Availability
This week, the Brocade Vyatta vRouter became available to all of our Cloud Account customers[7] through unlimited availability. Check out our Quick Start Guide[8] for details on how to get started with a Brocade Vyatta vRouter.

PCI Compliance In Rackspace Hybrid Cloud
Meeting PCI-DSS can be a complex and costly exercise for the average ecommerce merchant because there’s no one-size-fits-all approach to achieving compliance. There are various architectural options[9] that can help your business meet regulatory standards while using hybrid cloud infrastructure. For more on PCI compliance in hybrid clouds[10], tune into this record webinar featuring Rackspace, CloudPassage and GigaOm.

Upping Our Marketing Game @ SXSW [Infographic]
Like most digital marketers, we like to measure things—cost per click, cost per acquisition, number of unique visitors. But how do you fully measure and capture an integrated campaign at a national tech conference? Check out this awesome infographic[11], which tries to capture and measure our marketing footprint at South by Southwest (SXSW) Interactive 2013.

Endnotes:
  1. Dedicated VMware vCenter Server: http://www.rackspace.com/blog/extend-on-premise-vmware-environments-to-the-hybrid-cloud/
  2. Check out our proposals: http://www.rackspace.com/blog/voting-is-open-for-sxsw-interactive-2014-sessions/
  3. OpenStack Summit in Hong Kong: http://www.rackspace.com/blog/?p=32388
  4. consequences of patent litigation: http://www.rackspace.com/blog/gao-study-confirms-overbroad-patents-feed-opportunistic-trolls/
  5. several resiliency services: http://www.rackspace.com/blog/sharpen-your-disaster-recovery-resiliency-strategy-at-vmworld/
  6. 10th anniversary of VMworld: http://www.rackspace.com/blog/vmworld-2013-come-talk-openstack-and-vmware-with-rackspace/
  7. Brocade Vyatta vRouter became available to all of our Cloud Account customers: http://www.rackspace.com/blog/brocade-vyatta-vrouter-now-in-unlimited-availability/
  8. Quick Start Guide: http://www.rackspace.com/knowledge_center/article/a-quick-start-guide-to-launching-the-brocade-vyatta-vrouter
  9. various architectural options: http://www.rackspace.com/blog/pci-compliance-in-rackspace-hybrid-cloud/
  10. PCI compliance in hybrid clouds: http://www.rackspace.com/blog/in-case-you-missed-it-webinar-addressing-pci-compliance-in-hybrid-clouds/
  11. awesome infographic: http://www.rackspace.com/blog/upping-our-marketing-game-sxsw-infographic/

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