Rackspace: The Open Cloud Company
Last week, we reached a major milestone with the launch of our open cloud product portfolio. It turned the page to the next chapter of Rackspace’s open cloud story, which started in earnest more than two years ago when we founded OpenStack.
We have built the future of our business on open source software and on an open cloud environment. We run the world’s largest OpenStack-powered public cloud. And now Rackspace is officially “the open cloud company.”
This isn’t just an enhancement to our brand; it’s signifies that Rackspace is a leader in open source cloud development, and that open standards and technologies will continue to pump through our products and services. The open cloud is an extension of Rackspace’s hybrid and dedicated hosting footprints for over 180,000 customers around the globe.
Being a service-first company, it is in our veins to deliver the right customer outcomes. That means freeing cloud consumers – app developers and IT departments large and small — from the threat of lock-in and putting the power choice into their hands. An open cloud is the only way to accomplish this mission. We’ve already witnessed the incredible change open systems can spark, evidenced by industry-shaping open movements like Linux and Android. Additionally, we believe this open revolution will drive innovation and further spur adoption of cloud technologies, cementing the cloud as the future of all IT.
To celebrate this extension of our brand, “the open cloud company” is now the official tagline of Rackspace. It is now integrated into our logo and will be a visual representation of our commitment to delivering production-scale open cloud solutions that offer our customers true choice, portability and control, while empowering them to run their clouds in public, private and hybrid environments.
And at the heart of the open cloud company is Rackspace’s award-winning Fanatical Support, ensuring our customers are backed by passionate Rackers as they embrace the open cloud.
This brand enhancement comes on the heels of Rackspace Cloud Databases, Cloud Servers powered by OpenStack and the Cloud Control Panel – key components of our open cloud portfolio – reaching unlimited availability.
With OpenStack as the platform, the Rackspace open cloud is backed by Fanatical Support and is now available to our new and existing customers.
About the Author
This is a post written and contributed by Suaad Sait.
Suaad Sait became the first Chief Marketing Officer for Rackspace® Hosting in January 2012 having been a consultant to the company since May 2011. In this role, Sait leads the global marketing and branding efforts that fuel the company's growth and contribute to our service leadership in cloud hosting. This includes creating product marketing and go-to-market strategies that drive awareness, build the Rackspace brand, and share the story of our unique service culture known as Fanatical Support®. His responsibilities also include orchestrating day-to-day activities of the corporate and segment marketing teams, including demand generation and online sales.
Prior to joining Rackspace, Suaad was the founder and Chief Executive Officer of Reachforce, a venture-backed B2B marketing-data services startup, where he continues to serve as chairman of the board. He is a seasoned technology industry leader with over 20 years of experience who has also held executive leadership roles at companies of all sizes, including Pervasive Software, Inc., Liaison Technology, Ventix Systems Inc., Motive Communications, Dazel Corp. and Xerox.
Suaad earned a MS Degree in Business Administration from The William E. Simon Graduate School of Business at the University of Rochester and a B.S. in Electrical & Computer Engineering from the State University of New York at Buffalo.
