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Rackspace Startup Program Spotlight On Tricky: Helping Skaters Share Video On The Rackspace Cloud

Tricky is an iOS application for skateboarders to record video of tricks with their smartphones and share them with friends and fellow skaters. Skaters can build and explore the Tricky Video Map, which is an archive of trick clips from spots in your city and around the world. Skaters can also submit videos from competitions hosted through Tricky and sponsored by brands and local shops for prizes and exposure.

“It was mine and my two teammate’s senior year at Syracuse University. It was snowing like crazy and I was sitting in class. I just wanted to be outside skating around so bad or at least watch skating that has been done around my area,” explains Tricky Founder and CMO Will Bater. I was sort of wading through Instagram and Vine looking for some quick clips to watch under my desk and after a few minutes I thought I could do this whole sharing trick clips for skating thing better and then the wheels started spinning.”

Bater took the idea to his co-founder Nick Brown and interviewed fellow skaters for insight on how to design the system before building it. With data in hand from his peers, Bater took the idea of Tricky to another friend, Sam Gass, who joined the team as CEO.

“Our passion is driven by the fact that we are all working in an area that we love,” Bater says. “We want to make something really fun for other skaters to use with each other and to connect the community in a virtual space.”

The Tricky concept was presented in April 2013 at the Raymond Von Dran Idea Competition at Syracuse University. Team Tricky pitched its idea for a $5,000 prize and a spot in the New York State Business Plan Competition. Tricky won.

With seed money for the startup in hand, Tricky reached out to the Rackspace Startup Program for its cloud hosting needs.

“After some research, I decided to go with Rackspace,” Bater says. “I received nothing but glorious praise from people that have experience working with them. The Rackspace Startup Program has really helped us with a year of free hosting, but the people that I’ve worked with going through the process has helped the most. They have really helped me get a grasp on what the heck I’m doing and how it all works on the back end. They have helped me answer questions and point me in the right direction.”

What’s Tricky planning for the rest of this year?

“In 2014 we see the release of Tricky v1.0 for iOS, and hopefully the Android version,” concludes Bater. “We will be building up our users, marketing, skating, adding more brands and shops to our sponsors and doing lots updates to v.1.”

The Rackspace Startup Program is helping Tricky get to market with its iOS application that enables skateboarders to share trick clips with friends and fellow skaters. Drop the Startup Team a note and let us know if you need help building your startup.

About the Author

This is a post written and contributed by John McKenna.

John McKenna loves startups and is a Space Cowboy with the Rackspace Startup Program. He also crafts customer stories and produces really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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