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Rackspace Startup Program Spotlight On Fanchimp: Social Media Marketing Built On Rackspace Managed Cloud

Fanchimp is fast and easy social media marketing for small and medium businesses. The tool integrates your favorite blogs and recommends the best content to share with your followers. The startup was founded in Santiago de Chile, South America while attending StartupChile, a six month startup incubator program run by the Chilean government.

“After two years in Chile we are now living in London, because we think is a good place for our company to grow,” explains Claudio Carnino, CEO and lead developer with Fanchimp. “The idea of Fanchimp came out after a failure with a previous product. We were trying to sell to small businesses something they weren’t interested in and realized they needed something like Fanchimp instead.”

During StartupChile, the Fanchimp team was introduced to the Rackspace Startup Program.

“We are able to offer a higher level of quality of service to our users because of the Rackspace Startup Program,” Carnino says. “Rackspace is a brand that supports startups, so we know they’re on our side throughout this long [startup] journey. Setting up our technical infrastructure is a very simple setup, with the ability to scale as we grow, complimented with phenomenal customer support.”

Fanchimp Demo 2013-03 from Fanchimp Team on Vimeo.

Now settled in London, the Fanchimp team is focusing improving the product.

“We just released a complete new website, adapting to both small business and social media managers who curate different campaigns at the same time,” Carnino says. “We’re always focused on improving the product, refining some details and sometimes rewriting from scratch entire features, to make them better.

“I see Fanchimp on the browsers of thousands of people,” concludes Carnino. “We’re doing our best to help each of our users to get a real value out of our product, and 2014 will be the year where the world will understand that.”

The Rackspace Startup Program was there to help Fanchimp transition from startup incubator StartupChile to launching its social media marketing tool to the masses. Drop the Startup Team a note and let us know if you need help building your startup.

About the Author

This is a post written and contributed by John McKenna.

John McKenna loves startups and is a Space Cowboy with the Rackspace Startup Program. He also crafts customer stories and produces really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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