Rackspace Startup Program Spotlight: Food Genius Serves Up Delicious Data

Filed in Partner & Customer Updates by John McKenna | February 23, 2012 12:00 pm

It’s no secret that the Space Cowboys from the Rackspace Startup Program[1] like to eat. Check out our photos on the website! Now on to the main course, Food Genius[2], a dining-out data company, providing the food industry with actionable, real-time data on emerging trends and app developers with access to the internet’s largest database of restaurants and their dishes. By tracking nearly 15 million restaurant menu items and how consumers interact with them, Food Genius leverages the social web to generate high quality and incredibly granular data for an array of commercial and consumer uses.

Food Genius is a graduate of Excelerate Labs class of 2011 and is currently a “Startup in Residence” at IDEO’s Chicago studio.  Founded in October of 2010, Food Genius started out developing a mobile app for consumers to recommend dishes to others with similar tastes and recommending dishes to consumers based on their individual tastes. After the launch of the Food Genius consumer app during the summer of 2011, it became clear that the team’s expertise and the true value to the industry were in clearly rendering consumer insights to food professionals to inform their decisions.

“We built Food Genius to solve two problems,” explains Eli Rosenberg, Co-founder and COO at Food Genius. “First, nearly every food discovery app or website suggests a restaurant, not a dish. Even worse, restaurant review websites are becoming less and less useful over time because nearly all user generated ratings descend into 3-star averages and text reviews lack context. Secondly, the food industry lacks quality data. Consumers spend more than $600 billion a year dining out, but there is virtually no longitudinal data on their behavior.”

Food Genius is on a mission to help everyone love what they eat. For developers, Food Genius offers a best-in-class API with friendly data licensing terms. Apps can access data from more than 600,000 US restaurants, more than 200,000 full menus, and taste-based dish or restaurant suggestions.  For the food industry, the Food Genius data is the perfect platform for new product development, marketing strategy, and demand projections.

“We have a passion for data and food. We love solving problems and helping consumers get what they want when it comes to their food choices. Life is too short to eat crappy food.” Eli goes on about what’s happening right now at Food Genius, “we recently launched the Food Genius API where developers can build rich consumer experiences using restaurant location, menu, and dish level data. And we plan to launch our data dashboard for the food industry in the coming months.”

So let’s recap quickly, because I’m hungry! Food Genius has a passion for data and food providing the food industry with actionable, real-time data on emerging trends and app developers with access to the internet’s largest database of restaurants and their dishes. Food Genius is on a mission to help everyone love what they eat. Yummy!

The Rackspace Startup Program has a passion for our startups and our Cloud Computing platform that they are building companies on. If you are a startup with a vision and need solutions for the technical side of your business, we are here for you every step of the way. Contact the Space Cowboys[3] for solutions to your startup needs or if you’re up for going out for pizza and beers!

Endnotes:
  1. Rackspace Startup Program: http://rackspacestartups.com/
  2. Food Genius: http://getfoodgenius.com/
  3. Space Cowboys: mailto:startups@rackspace.com

Source URL: http://www.rackspace.com/blog/rackspace-startup-program-spotlight-food-genius-serves-up-delicious-data/