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Rackspace Startup Program Spotlight: ecomom

Green is everywhere these days. It’s in the news, politics, fashion, products, and technology and its here within the Rackspace Startup Program. Introducing ecomom, founded to address the connection between the health of our children and the vitality of our environment.  The e-commerce site committed to providing parents with solutions for healthy living. ecomom does the research every mom would do if she had the unlimited time and resources, and only provides the healthiest products to go in, on and around your family.

Long before starting ecomom, Co-Founders Jody Sherman and Kimberly Pinkson liked to help people solve problems. As a single mom, Kimberly started speaking at mother’s groups, providing them with credible information and tools to support them in healthy, rewarding, and sustainable living. Meanwhile, Jody wanted to apply his business acumen to help effect change that would be good for families and our planet.

Realizing their common goals, mutual friends introduced Kimberly and Jody and together with their co-founding team, they knew their shared vision of helping moms live healthier, happier lives, could be best realized by joining forces. Today, ecomom has become a team of moms, dads, aunts, uncles, e-commerce veterans, business and finance professionals committed to making healthy decisions for our children and planet. Check out the infographic below they developed talking about the toxins many of us have in our homes.

Children today are confronted with so many environmental toxins that families have to combat that by making conscious healthy choices.  Those choices that are good for families tend to also be better for our planet.

“Our customers tell us that their daughter with severe autism has shown noticeable improvement or their son’s allergies have gotten better due to the products that they have found through us.  We are so honored and touched to play a part in that!” says Leslie Langford, VP of Marketing at ecomom. “We are growing like crazy!  We have recently launched a custom Twitter App that opens the communication between our customers and our vendors.  Soon we are launching Facebook reviews allowing customers to post reviews of products they purchased.  We are also launching some exciting new shopping features such as a Gift Registry and Celebrity Picks.”

The Rackspace Startup Program would like to thank ecomom for helping to provide parents with healthy living solutions for their children and our planet. The success of a startup depends on providing solutions for the customer. Much like the Rackspace Startup Program provides Cloud Computing solutions for the startup. If you are an entrepreneur with a vision and need solutions for the technical side of your business, we are here for you every step of the way. Contact the Space Cowboy’s for solutions to your startup tech needs.

About the Author

This is a post written and contributed by John McKenna.

John McKenna loves startups and is a Space Cowboy with the Rackspace Startup Program. He also crafts customer stories and produces really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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