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Rackspace Launches Mobile Cloud Stacks to Accelerate Development of Mobile Apps

New Ecosystem of Mobile Technology Partners Helps Enable Developers to Quickly Design, Build, Test, Deploy and Scale Mobile Apps in the Hybrid Cloud

SAN ANTONIO – April 09, 2013 – Rackspace® Hosting (NYSE: RAX), the open cloud company, today announced the release of its new mobile cloud stacks for developers.  These stacks are purpose built to help developers design, build, test, deploy and scale mobile apps in the hybrid cloud.

Rackspace’s new cloud stacks are pre-configured and designed to deliver a frictionless environment for developing mobile apps.  These stacks are offered in order to minimize the upfront configuration time for developers and allow them to focus more on designing applications while Rackspace manages the backend operations.

With its growing emphasis on the mobile market, Rackspace is also launching a new ecosystem of industry leading partners to further strengthen its mobile cloud platform.  This ecosystem will give developers access to robust software developer kits (SDK), push services, mobile backend-as-a-service, testing and monitoring capabilities from industry leaders such as FeedHenry, New Relic, Sencha, SOASTA, StackMob, and Trigger.io.

According to IDC, mobile technologies will account for nearly 57 percent of the IT industry’s overall growth in 2013. In addition, 33 percent of all new apps will target mobile environments.

“Mobile technology is disrupting all industries.  Businesses, from startups to enterprises, are aggressively building out their mobile presence. By launching a powerful new ecosystem, we are enabling mobile developers to innovate faster,” said John Engates, CTO of Rackspace.  “Our pre-configured mobile stacks were developed based on our experience with hosting thousands of complex applications. These stacks are reducing complexity for mobile developers who no longer have to reinvent the wheel every time they build and deploy mobile apps. By wrapping Fanatical Support around these new mobile tools and capabilities, we’ve created a unique developer experience that’s unmatched in the market.”

For more information about Rackspace’s tools for mobile app developers, please visit: http://www.rackspace.com/mobile-cloud/.

Supporting Customer and Partner Quotes

“Rackspace provides the Digby Localpoint Platform a reliable set of open cloud-based infrastructure so our customers can enable digital, real-time engagement through their consumers’ mobile devices while they visit brick and mortar store locations. Rackspace’s team of on-hand experts frees us to focus on improving our product and our customers’ results instead of tending to traditional tasks related to physical infrastructure.” – David Sikora, Founder & CEO, Digby

“FeedHenry is delighted to partner with Rackspace. Increasingly enterprises require mobile app solutions that integrate with multiple backend systems, with the flexibility to deploy in public, private and hybrid clouds. With FeedHenry’s Mobile Application Platform and Rackspace’s open cloud offerings, enterprises now have the best infrastructure for mobile app development and Backend-as-a-Service allowing them to deliver and manage rich mobile app experiences for customers and employees.” – Cathal McGloin, CEO, FeedHenry

“Mobile applications are quickly becoming a driving force in providing business services that speed communication and collaboration. Open cloud services with their core infrastructure offerings and their marketplaces are instrumental in creating accessible systems and solutions to speed their time to market.  We are extending our relationship with Rackspace to provide mobile app developers real-time app performance data, enabling teams to address slow downs and other performance issues before they affect a brand’s reputation. We’re joining forces with Rackspace to tap into their Fanatical Support® for customers that now extends to the success of the mobile app customer.” – Lew Cirne, CEO and founder, New Relic

“More than 2 million developers code with Sencha today because our frameworks, tools and services let them easily build powerful HTML5 applications that perform well on every device. We’re excited to be working with Rackspace; their open cloud stacks make hosting these applications a frictionless process for developers.” – Paul Kopacki, VP of Marketing, Sencha

“The demands placed on mobile developers to go-to-market quickly requires that speed and a quality user experience is essential in today’s mobile application development cycles. SOASTA’s platform for mobile performance and functional testing will give mobile developers using Rackspace’s open cloud the ability to rapidly test applications, while providing valuable insight into the reliability and performance of their app – ensuring they are ready for prime time.” – Tom Lounibos, CEO, SOASTA

“Entrepreneurs and enterprises need a quick way to create apps but they also need a platform that is reliable and supported. StackMob and Rackspace will provide a rock-solid open cloud platform for mobile application developers to create the very best apps for their customers with confidence.”  Ty Amell, co-founder and CEO, StackMob

“We are excited to announce our integration with the Rackspace open cloud so mobile developers can store their application content in the cloud and push it to their mobile apps for fast performance. Building great mobile apps with large content such as video can be challenging, but together, Trigger.io and Rackspace provide a simple platform for building and deploying content-rich apps.” – Amir Nathoo, co-founder and CEO, Trigger.io

About Rackspace
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune’s list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices and data centers around the world. For more information, visit www.rackspace.com.

Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with the Rackspace mobile-ready cloud stacks or the products and services offered by third party technology partners; anticipated operational and financial benefits from the Rackspace mobile-ready cloud stacks or the products and services offered by third party technology partners; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from the Rackspace mobile-ready cloud stacks or the products and services offered by third party technology partners may not materialize because the products or services are not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the products or services cost effectively, differentiate the products and services from competitive products and services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the products or services, (iii) changes in technology which adversely affect the benefits of the product, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the platform, products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-K for the year ended December 31, 2012, filed with the SEC on March 1, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

Media Contact
Andre Lenartowicz
512-921-4373
andre.lenartowicz@rackspace.com

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