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Mazda Chooses Rackspace to Take the Driver’s Seat with its Web and Application Hosting

Mazda chooses Rackspace to maximize uptime during expected 2x website traffic increase

San Antonio – July 25, 2013 – Rackspace Hosting, the open cloud company, has announced that Mazda North American Operations (MNAO) has chosen to build its web presence in the United States, Mexico and Canada, along with its MyMazda application, on Rackspace technologies to accommodate its 2.1 million unique monthly visitors.

Mazda has adopted the Rackspace Critical Application Services with its proactive monitoring function for additional service level coverage. Using a combination of dedicated servers and managed virtualization resources, Mazda is able to improve reliability for its mission critical sites and shoulder performance requirements during national broadcast advertising campaigns such as a recent CNN campaign period when website traffic spiked more than 50 percent from an average of 85,000 daily unique visitors to 130,000.

“A major reason why Mazda chose Rackspace to host several of its Web sites and applications is most importantly for their Fanatical Support and Critical Application Services. The proactive monitoring from the Critical Applications Services team is a huge value-add to our business. We can now proactively scale for future demand,” said Jim DiMarzio, CIO, MNAO. “Since the migration to Rackspace, Mazda’s sites have performed better, and the support our team is receiving is unparalleled.”

Mazda chose to add Rackspace Critical Application Services on top of its configuration to take advantage of a combination of web scale engineers, deep-level performance monitoring and on-going guidance to optimize platform performance through the application and infrastructure environment. Critical Application Services is delivered with advanced warning systems that allow the Mazda team to assimilate and often resolve potential technical issues before they happen.

Critical Application Services advanced service level agreement provides a 100% production platform uptime guarantee and a 2x service level credit for businesses that demand the highest level of performance and uptime on critical applications and websites.

John Engates, chief technology officer at Rackspace said, “We are excited to work with the Mazda team to help them manage the health and effectiveness of its applications and rich-media offering. Better application performance means better business performance – it’s a simple equation. With Rackspace’s 100% network uptime and Fanatical Support, Critical Application Services gives Mazda access to analytics and data metrics for its sites internationally.”

About Rackspace Hosting

Rackspace® (NYSE: RAX) is the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. Headquartered in San Antonio, Rackspace delivers its renowned Fanatical Support® to more than 200,000 business customers, from data centers on four continents.  Rackspace is a leading provider of hybrid clouds, which enable businesses to run their workloads where they run most effectively — whether on the public cloud, a private cloud, dedicated servers, or a combination of these platforms. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, and is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.com.

Forward-looking statement

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or operational results related to any particular customer associated with our hosting solutions or other products and services; any other statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include issues relating to the performance of a customer’s configuration caused by forces within or outside of the control of Rackspace; changes in the economy, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-Q for the quarter ended March 31, 2013, filed with the SEC on May 10, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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