Filed in Product & Development by Angela Bartels | March 26, 2010 10:09 am
Many businesses, including the Rackspace Cloud, utilize social media outlets to engage in conversations with their customers. There was a time when businesses questioned whether they should use social media or not. We have surpassed that discussion. We have even surpassed the discussion on what social media tools you should be using. The question now is: how do we measure the chatter? It’s not about the number of followers you have, rather, it’s about how many people out there are talking about your brand. Is it positive or negative? Where is the chatter coming from? What is your reach? These are the types of questions Rackspace Cloud customer, Tweetlytics, answers.
Tweetlytics makes it easy for you to get accurate and comprehensive analytic information from micro blogging platforms. Based on your created campaign, Tweetlytics will give you information on how many people are mentioning your brand, denote whether it was positive or negative, geographically track where the chatter is coming from, estimate your reach and much more. With Tweetlytics, you create a “campaign” which is a combination of search terms that you would like to monitor. For example, we monitor the following: Rackspace, Rackspace Cloud, Rackcloud. Once you start monitoring your chatter, the next question is how do you measure your success? A good gauge is to monitor other brands. Your campaigns can search whatever search terms you would like to follow.
Pek Pongpaet, founder of Tweetlytics, submitted an awesome video in December that described Tweetlytics entirely. Check it out:
Tweetlytics differentiates itself by focusing only on popular micro blogging platforms, which right now are Twitter and Facebook. With having this focus, they are able to fully direct their efforts on making Tweetlytics an easy to use tool and develop the features that existing users are asking for. As an early adopter of Tweetlytics, I have had the opportunity to work with Pek directly and can attest they definitely listen to their customers. In addition to the Rackspace Cloud, clients using Tweetlytics range from well-known brands, marketing firms, and PR firms. Pek goes on to say,
“Any brand or company that has more mentions than is humanely manageable on a day to day basis is a good client. Our reporting system makes it easy to quickly digest that information and make sense of all the conversation.”
Just the Rackspace Cloud receives hundreds of mentions on a weekly basis so having the ability to understand the chatter is extremely helpful and allows for meaningful conversations.
Why The Rackspace Cloud
I discovered Tweetlytics because they are a Rackspace Cloud customer utilizing Cloud Sites and Cloud Servers. I asked Pek on why he chose cloud computing and like other start ups on our platform, he wanted to relieve himself the headaches of having to manage his infrastructure himself.
“When you are a small team starting up, you want everyone focused on the core business and cloud computing helps.”
Tweetlytics is using Cloud Sites to serve their web content and Cloud Servers for their database.
With the growing amount of businesses utilizing micro blogging platforms to communicate with their customers, Tweetlytics has a very bright future. They will continue to roll out requested features and integrate other micro blogging platforms that become widely adopted. For the amount of information Tweetlytics gives you, they have a simple pricing model: $199/5 campaigns per month and $299/15 campaigns per month. Not sure yet? Try the 30-day free trial!
Source URL: http://www.rackspace.com/blog/manage-what-people-are-saying-about-your-brand-with-tweetlytics/
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