Filed in by Pat Matthews | August 16, 2007 5:57 am
In May, we launched Outreach, our email marketing service that allows our customers to send email newsletters to opt-in email lists. Since then, we have continually focused on improving the feature set to make your email campaigns more effective. Today, we are excited to announce Outreach 1.3. This latest version provides statistical tracking reports for all your email campaigns.
Each report includes several important pieces of statistical information, including:
- open rate (how many times your email is viewed)
- click through rate (how many times your links were clicked)
- forward rate (how many times the email was forwarded)
To view reports, log into your control panel. Inside the Email Marketing section, click ‘Emails’. Reports are available under the Statistics column.
Please let us know what you think! And, if you have more ideas of what you would like to see added, please add them to Idea Central.
Source URL: http://www.rackspace.com/blog/launch-outreach-13-includes-new-reporting-features/
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