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Launch: Outreach 1.3 Includes New Reporting Features

In May, we launched Outreach, our email marketing service that allows our customers to send email newsletters to opt-in email lists. Since then, we have continually focused on improving the feature set to make your email campaigns more effective. Today, we are excited to announce Outreach 1.3. This latest version provides statistical tracking reports for all your email campaigns.
Each report includes several important pieces of statistical information, including:
- open rate (how many times your email is viewed)
- click through rate (how many times your links were clicked)
- forward rate (how many times the email was forwarded)
To view reports, log into your control panel. Inside the Email Marketing section, click ‘Emails’. Reports are available under the Statistics column.
Please let us know what you think! And, if you have more ideas of what you would like to see added, please add them to Idea Central.

About the Author

This is a post written and contributed by Pat Matthews.

Pat Matthews is the Senior Vice President of Corporate Development at Rackspace. Prior to Rackspace, Pat founded Webmail.us, a business email hosting company that made Inc. magazine's list of the fastest-growing private companies in America. In 2007 Rackspace acquired Webmail.us and the two businesses joined forces. From 2007 to 2009, Pat led the Rackspace mail business and helped grow it to more than two million paid mailboxes worldwide.

In January 2010, Pat was promoted to Vice President and General Manager of all Rackspace cloud businesses. In this role he led Rackspace to become one of the most important companies in the cloud computing industry. He was promoted to Senior Vice President of Cloud at Rackspace in August of 2010.

Today, Pat oversees corporate development, which includes M&A, investment projects, new business initiatives and strategic partnerships.

Pat is a graduate of Virginia Tech. He is an angel investor and advisor in several startup companies. Pat and his family live in San Antonio, TX.


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