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Journey To A Million Users [INFOGRAPHIC]


Smartphones and tablets have dramatically shifted the way we consume—and create—digital content. Information is instant. The length of time it takes web-based companies to attract a million users has sharply decreased for modern apps that catch the public’s imagination. What once took several months–even years–now takes just weeks.

But what can be a blessing can also be a curse. There’s no longer the luxury of having time to sort out how to scale backend infrastructure to accommodate that the sudden and massive influx of people. Fortunately, ObjectRocket has perfected the art of scaling databases, enabling businesses to rapidly grow from one user to a million users without breaking a sweat. We’ve visualized the journey to a million users for some of the most successful companies on the web in the infographic below.

Learn more how ObjectRocket’s fine-tuned hardware can help companies scale their MongoDB databases.

About the Author

This is a post written and contributed by Garrett Heath.

Garrett Heath is a Racker who works in Rackspace Marketing and has had experience as a technical project manager in the Cloud. He enjoys writing about how the cloud is spurring innovation for startups, small businesses and enterprises. You can read his personal blog for where he likes to eat in San Antonio.


very cool – the journey to 1 Million on can be quite exciting !

Isadora Design – Handcrafted Web Design Company

avatar IsadoraDesign on January 7, 2014 | Reply

This is the first interactive info graphic I have seen …cool

avatar Chris Holt on January 8, 2014 | Reply

@chrisholt:disqus you might want to check out some of our other interactive infographics we have made.

This one dealt with different marketing activities we had at SXSW Interactive in 2013:

This other infographic spoke to the new need for CMOs to add technologist to their resume:

Thanks for the comment!

avatar Garrett H on January 8, 2014

I hope the startup gets to 1 million + users quickly so it has much more meaning for new users.

avatar Intellectually Fun on January 9, 2014 | Reply

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