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Join us for upcoming Webinar: SaaS Channels for the Cloud

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Building a Multi-channel Distribution Strategy

For SaaS, Web App, and Cloud companies the “if you build it they will come” assumption is not just wrong, but can be costly.  While Cloud adoption and excitement have dramatically expanded the market for SaaS applications, there is a downside; the signal to noise ratio is decreasing making it harder for buyers to find the right solution to their problems.  This is an opportunity for SaaS, Web App, and Cloud vendors willing and able to embrace a multi-channel distribution strategy.

Join Lincoln Murphy, a SaaS revenue modeling expert, as he examines how the most successful SaaS & Cloud companies have developed multi-channel distribution strategies that create sales leverage and cut through the noise to reach new customers. Whether it is the use of traditional channel partners like VARs, leveraging the trusted advisors of the target customers, or through next-generation intermediaries like App Stores – or all three – a multi-channel approach to marketing and distributing your Cloud product might not only be advisable to explore – it might very well be required for success.

Topics include:

What is a Multi-channel Distribution Strategy?

Is a Multi- channel distribution strategy required for Cloud vendors?

Do Cloud & SaaS providers use the same Channels as Legacy Providers?

What Channels are available to Cloud & SaaS vendors?

5 Steps to help you determine appropriate channels

It’s all too easy for your product or service to become lost in the Cloud but the right channel strategy will help you stand out and reach the maximum number of prospects.

Join us February 9, 2011 at 11:00 a.m. CST for this webinar.

Click here to sign up.

About the Author

This is a post written and contributed by Angela Bartels.

Angela runs integrated marketing campaigns for Rackspace. She started at Rackspace in 2003 and has done everything from Linux support, account management, sales, product marketing and now lives in marketing. She left Rackspace in 2005 to work for PEER 1 Hosting but returned in 2009 because she was interested in the cloud computing movement (and has always been a Racker at heart). Angela is a strong believer in the power of storytelling.


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