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Happy Holidays – And Thank You – From Rackspace

This year, we wanted to say ‘Happy Holidays’ to our customers, but instead of a simple greeting we decided to put some muscle behind the message. We offered $1 for every unique view of our choreographed holiday kookiness, up to $10,000, with the donations split between five of our nonprofit partners:  Communities in Schools, Big Brothers Big Sisters, City Year, Girls Inc. and FIRST Robotics. We sent it to our customers – if you haven’t received it yet, you should soon – and thought it was reasonable to leave this offer on the table until the end of 2012.

The result? In less than 24 hours, we surpassed 10,000 views. And the news gets better: our customers began asking how they could donate as well. Our customers are amazing!

Rackspace hangs its hat on Fanatical Support 365 days a year, but this is one way that our customers can see – and contribute – to another side of Fanatical Support: the kind we give to the communities in which we live, work and play. We’re proud to be able to give back, and proud to know that our customers share the same values. Thank you for joining us in our holiday gift, and for being such wonderful customers.

About the Author

This is a post written and contributed by Cara Nichols.

Cara serves as Community Affairs Director for Rackspace Hosting and President of the Rackspace Foundation. She oversees Rackspace’s charitable giving and corps of volunteers, as well as manages the company’s non-profit and city relationships.


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